The Number One LinkedIn Strategy For 2019

If you want a job Directly to others on LinkedIn Leave a constructive response It is possible to bring you Great job opportunities If you want to build – If you are an entrepreneur The sooner you can get from the output or Establish your own advantages in the established brand The better But this is a confrontation of a state of mind I can assure everyone here. What won’t bring you any benefit is You are only thinking in your head but not acting It’s terrible to wait and die. Q: How do you apply the $1.8 strategy on LinkedIn? A: What he just asked. I came up with it six months ago a few months ago. I call it the $1.8 strategy. If you want to win, you have to listen. then contribution My focus is Everyone wants to accumulate fans on Instagram Very important to everyone I said, "Listen well. It’s like you stay in shape Have the right method There is also a wrong way The right method It’s not the way you follow me, I follow you.

Currently LinkedIn is too messy Everyone gives each other a message The message box was smashed, right? You all know So I created a 1.8 yuan strategy. If I don't have a fan volume like now I will use this method And as early as 2007, I used it on Twitter. The focus is If you have a physical store If you have a physical store You can… You can search by interest tag on Instagram, right? You can also search by region Do you know Colombia in Maryland? It can be locally marked So go to search Oh, this is useful to you.

Then choose the landmark Columbia in Maryland The result is all the popular photos The result is all the popular photos And all the latest photos You can search Each photo of Milburn, New Jersey This is what the Wine Library does. Then I said: Look at the photos carefully Then leave there Constructive message The first photo really looks pretty bad guy I mean, you can really leave a message. Not kidding Look at me back: big muscles Press reply, back Is For our wine merchants shop, when someone cuts grass We will say, "The lawn is beautiful." "Do you want a beer in addition to the grass?" We will make a joke I call this "Leave your 0.2 yuan" (Note: two cents stands for "my personal opinion" in English) Performed 90 times a day You can accumulate 1.8 dollars every day Each message is equivalent to 0.2 yuan 9 popular photo posts multiplied by 10 different labels Do this every day You can quickly increase your fan volume.

This is your 1.8 yuan strategy Also applicable on LinkedIn The best change on LinkedIn is Gradually become a content platform It’s no longer just a job search tool that everyone’s impression. There are countless things on it. Search for content that is important to you Read the article Leave the best response In the message area When your idea is very content Can attract the attention of other readers Everyone, the world is crazy My suggestion sounds super simple, super basic But in fact, it is not easy to implement It is the same as keeping fit Not so simple It’s easier to eat and not exercise.

Really easy But that is my approach In the face of "content" you have two ways to cope Make it / create it 2. Or interact with it Many people put their focus on themselves when they interact. Have you seen it? They will leave a message saying, "If you agree with him, subscribe to me…" No one will bird you It’s like a man in a casino. I want to go to bed by a few words. Never useful It’s totally useless. You are not handsome at all. Thank you all for watching me on YouTube. I want to jump in at the end of the movie to insert a message. Because what I am doing now is super important to me. And I have a hunch that you can help. If you will drink red and white wine Or someone you know will drink red and white wine Please go to empathywines.com this website Register for a subscription Whether it is 3 bottles 6 bottles Or every year, every wine comes in a box. If you drink more than 36 bottles a year Or more than 36 bottles Please join the Empathy community This is very important for me to come to me.

Especially you can use your support.

How Does Content Marketing Drive Your Business?

– It's amazing, it works,
you need to have a strategy, you need to have a game plan, and you just need to start now. – Welcome to The Journey, I'm Nealey. And I'm Morgan. – And today we are talking about what is content marketing and how it can drive your business? All right Morgan. What is content marketing? – So the best definition I've ever heard of content marketing is it's
the art of persuading people to buy through education, so basically you're creating
content on your website, that your users want to engage with, it's helpful, it's
informative, it's educational, maybe it's pretty looking, but it's just information
that they're going to go to and they're going to learn something, so the reason it's so important to have all of this
content at the ready is because people research before they buy, – Right.

– 88% of people before
they make a purchase, they do some sort of research, they go on google, they look at reviews, they compare, they price shop, they do everything. – Go on YouTube. – Yes, so whether it's small potato's, I just need to buy like hand fan because I'm going outside, or it's a big ticket item like a car, people are going to see and there going to go online, and if your content
provides them information about to help make that purchase decision, eventually they might just go to you and buy it directly from you, cause you've provided them
such great information in their research.

– Right, you've added just a
tremendous amount of value, helping them out and they are going to help you out, so give us some examples of
content marketing in the wild. – Yep, so my favorite example of content marketing that I've ever heard, I went to a conference and content marketing
guru Jade Baer was talking about this company called
River Pools & Spa's, so what River Pools &
Spa's does is they do in ground fiber glass pools. – Pretty specific. – Very, very specific niche and in 2008, okay people
can't pay their mortgage, the last thing they want
to do is build a new pool.

– Right. – So you know their business
obviously was in the tank. And so what did they do? They said okay, well we're
going to providing content and writing all these articles about questions that our
customers constantly ask us, so they wrote three hundred articles about every single question that probably they've ever
been asked in their lifetime, so the really cool thing about this is that their very first post that they ever did was.

How much does a fiberglass pool cost? That has generated two point
five million dollars in sales. – Wow. – People go, they search that, they find all the information,
it's a great article, and then they say hey I'm
just gonna buy from you, so as a result by 2009
just one year later, they were the number one
fiberglass pool company in the United States and today they are the number
one pool website in the world, they just get so much traffic from these articles, it's gold. – That is crazy and not only did, was that super beneficial, but now they're not answering
the same questions over and over, and over, via support, their website, or email, that's all taken care of. – Especially since they found that on average their pool
buyers read 150 articles. – What? – Before they make a purchase, so these people, they are, they want to have all the information before making a decision and River Pools & Spa's
they have all the info.

– That is absolutely crazy. So how do you really decide what type of content
that you want to create? – So first and foremost you need to focus on stuff that you're good at, so if I'm a pool company, I should probably stick to that and just write about pools and questions that my customers have. – Right, not like doing
Elsa hair tutorials, you want to keep on topic. – No, no, definitely stick to the pools. The second thing is,
you should do something that you can be consistent at, you can't just do one article or one post, one piece of content and assume that's enough, you have to stick with it, and lastly it has to be something that you enjoy doing, so if you hate writing, maybe blogs, and that sort of content is not for you, maybe if you're more of a photographer and you want to share and create content that way, you should do that, but stick with something
that is your focus that you can be consistent at and that you're good at.

– Awesome. So how often should a business
owner be creating this type of content? – It really depends on
you and your business and where you can focus, but it's just something like I said before that you can consistently do whether that's one post a week, two post a week, you find the calendar that works for you and start pumping that
content out on that schedule. – Right, and it really
helps to, be consistent, so if you do a new post, the first Tuesday of every month your
reader start to expect, cool, it's the first
Tuesday of every month, I'm going to your website and I'm checking it out, and it's just creates that
consistency and that loyalty.

– Yep. – All right, so other than a blog, we talked about that a lot here. What are some other ways
we can create content or a different platform? – You can create content
on your YouTube channel, you can create eBooks for your audience, you can start a podcast, anything there's a podcast
for everything now a days, so if you have information and that you know people
are looking for it, maybe just do podcast episode once a week, once every two weeks, about questions that your
audience is asking you. – Right, and I think it's
important to really remember that it's about your audience and what they potentially like, so if you're audience likes podcast, like you should possibility
look in to podcast, they hate podcast, maybe a
video, maybe blog content. – Don't put your time there. Yep. – Right, it's got to matter,
and it's got to matter to them.

– Yep. – All right Morgan, so
that sounds awesome, but I can also understand that it can be pretty
overwhelming especially to a small business owner, or even a solopreneur that's doing just twenty
different jobs already, adding content creator just
might put it over the top. – Exactly, so what you said
is some business owners their time is worth more doing what they do best, if you're a plumber doing that, if you're a carpenter doing that, if you're a lawyer definitely doing that. Right? So if you really want to build that content marketing library, you might have to hire someone or you might have to do it at night and just do one post a week, it's really up to you, you
want to balance, you know. Is my time worth this? Pay someone or do it yourself. – Perfect, and what a lot of people can do too is batch content, so like we keep bouncing back and forth on all the different things we do, sometimes it's better to
spend a couple of hours to knock out a few post, but you don't post them all at once, you do your scheduling,
you keep it consistent, so you have three or four posts lined up, get your first post out and then you still have all your others, and you can focus on running your business or if you can't do that, hire a pro, there's lots of sites out there, again Google is your friend.

– All right, so that's content marketing, it's amazing, it's works, you need to have a strategy, you need to have game plan, and you just need to start now, so figure out what your audience likes, what sort of content, what medium it should be, and then start producing content, find a schedule, just start small, you don't need 300 hundred articles. – No. – You will get there over time, but just start answering questions that your audience, that your potential buyers
are asking you already, so that way when there
searching on Google, they'll find you and eventually
they'll buy from you. – Perfect, now we'd love to see some of your best content you've created, comment below, one of your
links to your articles, videos, blog post, podcast, whatever medium is that
chose, give a little shout out down below, make sure you
like, subscribe to our channel, but that's all I have for you today, this has been The Journey, signing off..

The Content Marketing Guide for 2019: Part 2

Today we're covering part two on how to create
a content marketing strategy. (singing) If you guys didn't already check part one
of this video series, there's a link above where we covered the why you're going to be
making content, what you're actually going to be making and who should you be targeting
and making it for. So in this part of the series, we're going
to go into the where you're going to be making this content. There's a different strategy and a different
tactic used depending on where is this content going to be produced. If you look at it from two main categories
standpoint, one of them's going to be your website. The other one's going to be primarily for
social. Now social can be used as a distribution source
from your website, as can email marketing, but you're going to want create more native
content to those platforms that's going to fit with the mindset that people are in and
the platform themselves.

So from a website standpoint, any articles
you have, whitepapers, case studies, any sort of blog-type topics, you're going to want
to post those into either a news drop-down, a resource drop-down, a content drop-down,
and then you're going to also want to make any of the videos that you make … You want
to put those on your site in a blog-type format for SCO reasons. Now on the social side of it, you can just
link out and once you post it to the site, share that out through social, but you have
to pay attention to the aspect ratio of the video, how things are linked, is it pulling
in an image, what's it going to look like, because Facebook, Instagram, Twitter, LinkedIn
all show those things differently. A common mistake we see with a lot of companies
is that they're just using them as distribution sources, and when you look at their feed,
you can see that the image, the video is this big, when they've got borders on the side
because it's not optimized for that.

So you have to really think about where you're
going to be posting this, and what the native platform it's going to be on before you even
create it, because that's going to change your creative strategy. It might even change the type of video that
you're going to do. But going through that process and determining
… Okay, we know who we're creating it for. We know why we're creating it, and we know
what we're going to actually create, but then when you get down to the part where you're
talking about where you're going to post it, that may change though what you're going to
create, depending on where it's going to be posted to.

So think about that process before you get
into the creative and lock that in, and it's going to be a much more effective strategy. So when you looking at it from a social standpoint,
the type of content and the type of things you're going to post on Facebook are going
to be more geared to that demographic, and it's going to be more of a cultural-based
… you know, for employees, for them to share that content. Possibly some advertising, depending on what
you're doing with your product or service. From an Instagram standpoint, you're looking
at images. Things that are cool. Things that are trendy. That's what lives on that platform. It's going to be less about articles. It's more about imagery and videos, and then
also the format of that aspect ratio's going to be different. Whereas LinkedIn, you can get a little bit
more focused around business.

You can post any article, any video. Just make sure that it fills up the screen. That's the most important aspect of the LinkedIn
side, but think about what is the mindset of the people on those platforms, and think
about what gets the most trend on each one, and then do your creative based on that. Now let's look at the when.

When should you start doing this? You should have already been doing this. This content marketing has been around for
a while, but really picked up the pace over the last 12 to 18 months. If you haven't started yet, then start today. This does not have to be something that you
plan out over months and months and months, and wait for all this, whether it's resources,
equipment, anything like that. You can start today. You should have started yesterday, and you
really need to accept that this is an important aspect and just jump right into it. At the end of the day, it's not about the
quality of the content that you create. You're looking at it from a brand awareness
standpoint. Not everybody's going to read every word you
write. Not everybody's going to watch every minute
of your video or look at every single post that you make, but it's all about taking the
noise of the market and the industry, whether it's through search or through social.

It's so noisy there. You're trying to standout amongst that, so
you have to be consistent and repeatable with the quantity of content that you're going
to produce, which is then going to show the algorithm that you're doing it on a consistent
basis, which then plays in your favor. So focus on the quantity, not the quality. If you're a perfectionist, this will be your
hamstring. This will be your achilles heel. You will not produce as much content because
you're going to be worried about how good is the quality.

So forget that for a moment. Just focus on quantity and start pumping it
out as fast as possible. The only bad content is no content. So when you're looking at it from a timeframe
standpoint, especially on a distribution and when you're going to put this out, each social
platform has their timeframes that are most optimized and best for that environment. You have to think about from a social standpoint,
when people are on LinkedIn versus Facebook, Instagram, you have to look at their day and
understand what is the mindset that they're in from 6:30 AM until 10:00 at night.

More than likely, from a B2B standpoint and
just business in general, they're going to be more focused on LinkedIn in the morning
commute, the lunch, and the evening commute, and then also sporadically throughout the
day. Whereas Facebook, Instagram has its highest
users at night, because people are more readily available with spotty check-ins throughout
the day. You can use social platforms like Hootsuite
or Sprout Social where they can recommend times based on what they see globally with
users.

That's going to be the best way to do it. But just think about that mindset when you're
posting this content. As long as you start, even if you just start
posting. You're like 7 AM, 8 AM every single day, and
that's the time that you're going to do it … That's better than not doing it at all. So look at it from a two-step standpoint. Start posting it, but then you want to try
to optimize it by looking at the timeframe that is most optimized for how you're going
to post that content.

So now we're going to look at the last part
which is the how. How are you going to create this content? You've got the strategy. You know you want to do something, but how
are you going to actually pull together the resources or the time to do it? You have to look at it from two standpoints. Either you have the time to do it, or you
have the money to pay somebody else to do it. Either you have the resources available from
a platform standpoint with your website, or you don't.

If you don't have a website, if your company
is not going to be allowing this content to be pushed out on the website easily, as an
individual you can post it on LinkedIn and just basically use their platform as a website
for all your articles. You have to think of it from a resources standpoint. If your company is behind you and you've got
internal resources available in marketing, sales, engineering, whatever it is to help
create the content … copywriters and technical people … Then you can go down that path
and just meet with those departments and figure out what is the schedule. Who's going to take care of what, or you need
to hire an agency.

There's tons of agencies out there that can
do this for you, create the content, manage your posting, do the video, and all that. It come down to the budget. If you've got the money to hire somebody,
then go down that path. If you don't have the money, then you have
to have the resources internally. But either way, don't let either one of those
two things roadblock you from getting started and producing that. You just have to go into it knowing that it's
going to be one of those two things.

So hopefully this two part series helped you
out, either improve your existing content marketing strategy, or starting one from scratch. If it did, and you got some value out of this,
hit that like button. If you have questions, leave them in the comments
below, and we will see you on the next one. Becca, give me some energy. Weak..

3 Content Marketing Tips For eCommerce Stores

– Hey, what's up, everybody? Anton Kraly here from
DropShipLifestyle.com and in today's episode
of Drop Ship Weekly, we are gonna be talking about
three content marketing tips for your e-commerce store. So, quick note before we get into this. This applies to drop shipping stores, so if you're using the
Drop Ship Lifestyle model, this'll work for you. It also works if you're selling on eBay or Amazon or really, anywhere. These are just tips that if you're selling physical products online
will help you to be able to create better content that will bring a better quality lead to your website through your content marketing efforts. So, with that being said,
let's go ahead and get into this week's episode
of Drop Ship Weekly. (bright synthesizer music) Okay, so the first tip I can give you is about choosing the right
format of the content. This could either be one
of three things, primarily. It could be written
content, so think things like blog posts, just a bunch of text, right, if it's written.

It could be audio, so
picture podcasts, right? That's a form of audio content. Or it could be video like
you're watching right now. Now, the reason format
matters even more so than what your audience
is used to engaging with, the reason it matters is because you have to be comfortable making this content. If you're the person that's really driving your brand forward, which
is gonna be the case if you're a smaller e-commerce
store, and if you're the one that's creating content
and brainstorming ideas, and if you're ultimately
the one that's responsible for the quality of it,
especially in the beginning, the format in which you
create content should be what comes naturally to you. Now, I'm not gonna stand here and tell you that I'm the best person on video.

I'm definitely not, but I am comfortable taking out the camera, turning
it on, sharing a lesson just like this or a lesson about a product or a review on something I just bought. So, for me, video seems to work. I'm happy with it, and
that's why you see a lot of video content from me
at Drop Ship Lifestyle. Same thing with eCommerce stuff. I'm comfortable doing
video, so I do video. With writing, like blog
posts, we do have blog posts, but that's something I get
help from our team with because I am not a writer,
and if I ever had to sit down in front of a computer and
write a 5,000 word article on, I don't know, a new chandelier,
or like new chandeliers for, you know, 2019, it's not
gonna be a fun process at all.

I'm gonna hate doing it. It's not gonna be good quality, and it's probably never
gonna be completed. Again, though, if I had
to make a video about the top chandeliers of 2019,
I could probably do that. I'll do my research, I'll get on camera, I'll talk about what's
good about each one, and then, boom, that could
become a piece of video content for an e-commerce brand we had
that sold chandeliers, right? So, again, whatever
you're comfortable with, you should choose that. Wherever you excel, that's
where you should put your time.

And here's the beauty of that, as well. Let's just say that your
format ends up being audio. Maybe you don't wanna get on camera, you don't want your face to be seen. Maybe you're just not comfortable with it, whatever, it doesn't matter. Then do the audio version. Get a microphone, record
your content as audio, and then you can have that audio sent to a website that we use
called Rev.com, R E V dot com, and what they'll do is transcribe it for you and send that back. Then you could have the
audio version of your content that could be turned into a blog post through your transcript. But again, the first tip I'll give you with content marketing, if
you're gonna do it right, is knowing what format
you actually excel at. Know what format, you
know, again, excites you.

It doesn't give you pain
when you have to do it. And then, that should be where everything that you do stems from. Again, even if your audience loves reading blog posts and you know
that you hate writing but you're good at talking, do a podcast, record audio, have it
turned into a blog post. So, tip number one is know your format. It'll be a better quality piece of content that you're putting out and you'll be more consistent with it because, again, you're not gonna hate doing it.

Okay, so that's tip number one. Know your format and stick with that. Second tip has to do with goals. Now, I'm not talking about goals like how much content you want to create. I'm talking about the goals of the piece of content that you are creating. You see this all the time with people that are new to content marketing. Like, they write blog
posts or they make videos and maybe, you know, you watch it, like if they're your future competitor and you're spying on them and
seeing what they're doing, you might see this and be like, what are they trying to
get their viewer to do? A lot of times you find that there's no clear call to action.

So, whenever you are creating content and whenever you're brainstorming ideas, know what the goal of
that piece of content is, whether it's somebody reading
a post on your website, watching a video that you have created, listening to a podcast you recorded, what is the goal that you want to happen when someone consumes
that piece of content. This could either be
something like a lead. So, maybe you're having
them read a piece of content and then, you know, it's
telling them why they should opt-in to your email list
to get a free report.

Maybe the goal is for a sale. So, maybe the piece of
content you're creating is like a long-form
sales letter that people are reading through
learning all about your products or your store or why it's better, and then ending with them
clicking something to buy. Maybe the goal of your content
is to increase conversions. So, maybe you're putting
out a piece of content for your store that's about
reviews of the top three, you know, electric skateboards,
if that's what you sell.

Top three electric skateboards of 2019. Talking about the pros
and cons of each one and why people should choose
which one over another. What that is gonna do
is provide your reader with clarity, or your viewer with clarity, and it's gonna help them choose
which one is right for them, which is gonna increase your conversions. So, again, when you do this, right, when you're putting out content, it should typically educate, that's usually what we're trying to do. Educate the consumer or the, yeah, the person consuming
the content, but then, it's also driving an action to happen.

You want them to, again,
go through it, consume it, and then take an action that, obviously, is gonna benefit your business. And sometimes it might just be a lead. Sometimes it might be
share this with a friend. Sometimes it might be
leave a comment below. But either way, whatever it is, when you're creating that
content it should be tied to a goal or else the
effort you're putting in is just kind of out there,
like you're just doing it and you're not gonna know
what's gonna come of it because you're not asking
for anything to come of it. Go into it knowing what the goal is. I'll tell you, like, if
you're wondering like, well, how would that work
with videos, for example? This video you're
watching right now, right, this is for Drop Ship Lifestyle, which is, obviously, an info
product, it's information.

It's not one of my
physical product brands, but when you watch these
videos on Drop Ship Weekly, there are different
call to actions, right? In some videos I say, hey,
if you like this video, click the Like button,
leave a comment, subscribe, and then, in some videos when I'm talking about drop shipping specifically, I say, if you want to
know more about this, go to DropShipLifestyle.com/webinar where you can get my free training, it's about two-and-a-half hours long, and learn how we build highly profitable semi-automated stores. There's a goal. The content's here. It's here to educate, like I mentioned. We do a lot of how-tos. So, teaching you something and then again having these goals of the
content throughout it. What is the action that the person consuming this should take.

This is true, again
whether you are doing info like you're watching right
now, whether you're doing this with your physical products,
or whether you're doing this with different services
within your industry. Whatever it is, it
should be tied to a goal, so it's trackable and so
that it can get you results and help move your business forward. Next tip that I'll give
you with content marketing, and this one I think
isn't used enough at all. This is kind of like, it's
like a hidden goal almost. I call this creating your seed audiences, probably spelled that wrong, whatever. I did a podcast not too
long ago on my podcast eCommerce Lifestyle, and
it's called plant your seeds. I'm gonna link to that in the description. Go to that podcast though, check
it out, cause I dive deeper into this, but what's happening
here with content marketing, as we're creating this,
as it has our goals, we're sharing it online right? We're sharing it on social,
we're emailing it to our list, we're getting it in front of
people, and then what happens if we have the Facebook
pixel on our website, so if we again install the
Facebook pixel on our website, and if we have the Google
remarketing tag on our website; what's happening is as people
are viewing the content, as they're consuming this
content that we created, hopefully they take an
action and complete the goal, but regardless of if
they do or they don't, I'm just gonna draw this out.

This is the, here's our content, alright? We're sending people to it, and then again they can take an action. Action would be one of these,
so hopefully that happens. Maybe they do that, maybe they don't, but regardless, when
they are on this content, I'll just change the
color so you can see this. Let me grab black. When they're on the content,
we're pixeling them, that's FB for Facebook, and
then I just write G Ads, that's what I use for Google Ads, and what's happening here
is we are tracking them through cookies, right? This is why Facebook is so powerful. This is why Google is so
powerful, and we're building what are called audiences in our accounts, and by doing this when
this person is there, we can then go ahead and
show them different ads. So they're on our content,
they're getting this stuff that's educating them, it's
providing them with value, it's hopefully increasing
the goals that we want, but when they go back to Facebook
and they go back to Google we can remarket to them
by showing them offers.

So maybe they were reading again, an article about the top
chandeliers of 2019, right? Like the newest things that have come out, the newest styles, and that's
just purely educational based. Then they go on Facebook
and then it shows them a product ad saying, hey here's
the number one chandelier of 2019, click here to buy now, so it's showing them an offer. We can do that on Facebook, we can do that on Google through remarketing. Now beyond that, this is
like a little step two, and I do apologize if this is
getting a little bit advanced for some people that aren't
marketing with content yet, but another thing we do here
is when we have these audiences that are built, again these
are called our seed audiences. What we do is build
look-alike audiences off them, so we can tell Facebook,
hey Facebook you know those 100 people that viewed the content on our website yesterday,
can you go out there and find a million
people that use Facebook that are most similar to
those people that viewed our content, and then that
becomes a look-alike audience that we built off of our seed audience, and we can show those
people ads to our content.

The look-alike audience
bring them back in, get them to take action. If they don't take action,
they're added to the list, and it builds on itself. So these are just some ways that I think, things that I wish I knew
again, like when I first thought that I wanted to get
into producing content for our e-commerce stuff. I would be like okay, I'm
selling product whatever, xyz and I would go to a website like Upwork, and I would post an ad like
hey I need a blog writer, can you write me an article on whatever, the top dining rooms tables of 2010, and then like I'd get
this terrible article.

It'd be like dining room
tables are important to be in your household, because your
family can eat around them. They've been blah, blah, blah, blah, blah, invented in this year, and
the typical size dining table fits six people, and it
was like this basic crap that doesn't benefit anybody,
but like a lot of people, again that's what I did. Like when you start
with content marketing, you don't know any better. So again the tips are know your format so the content can actually be good. Know what people actually
wanna learn about. I just did a podcast recently, I think it's called how to
brainstorm content ideas. It's on eCommerce Lifestyle,
I'll link to that as well, so it'll help you with getting creative, and figuring out what people
actually wanna know about. And then again, of
course when they're there don't just tell them some basic
stuff about what you sell, that has no purpose for anybody.

Give them info, give them education. Guide them to an action, and
when they're on your website make sure you're creating these audiences, and sending people to
the appropriate offers when they leave your site
and go back to Google, and they go back to Facebook. So as always guys, if you
got value from this video, please do give it a thumbs up, and let me know in the comments. If you're not subscribed, I do at least one new training like
this every single week.

Been doing that for years
now on this channel, so definitely click subscribe,
and if you're watching this and you're not part of
Drop Ship Lifestyle yet, go to DropShipLifestyle.com/webinar DropShipLifestyle.com/webinar
and again that's where you get my two and a half hour
in-depth free training, sharing the seven steps
that we use every time we launch a brand new
Drop Ship Lifestyle store selling high ticket items. So go ahead, check that out,
and with that being said I'll see you guys next
Tuesday for our next episode of Drop Ship Weekly. Thank you everybody. (bright synthesizer music).

Questions To Ask When Building Great Buyer Personas – Content Marketing Strategy Tutorial

The question that you should ask as you build
your Buyer Personas will vary based on your company, industry, and goals. However, here are some basic factors that
you should consider as you create a complete persona profile. One, demographics. Think about the age, gender, and income level
of your audience. This information will guide your language
and tone. Two, why did they buy your product? This information will help you understand
what primary purpose your audience seeks as they purchase your product and service. Three, where did they buy your product? This will help you understand the type of
messaging you will need to communicate with your customers. Four, how your product is used. What functions are most important to your
audience, and how will you improve this product or service to stand out from your competition? Five, what solutions does your product or
service provide? How does it enhance their life or what challenges
does it solve for your customers? Think about specific pain points that you
can solve.

These are just a few questions that you and
your marketing team should ask as you build out buyer personas to understand your customers..

The Content Marketing Guide for 2019: Part 2

Today we're covering part two on how to create
a content marketing strategy. (singing) If you guys didn't already check part one
of this video series, there's a link above where we covered the why you're going to be
making content, what you're actually going to be making and who should you be targeting
and making it for. So in this part of the series, we're going
to go into the where you're going to be making this content. There's a different strategy and a different
tactic used depending on where is this content going to be produced. If you look at it from two main categories
standpoint, one of them's going to be your website. The other one's going to be primarily for
social. Now social can be used as a distribution source
from your website, as can email marketing, but you're going to want create more native
content to those platforms that's going to fit with the mindset that people are in and
the platform themselves.

So from a website standpoint, any articles
you have, whitepapers, case studies, any sort of blog-type topics, you're going to want
to post those into either a news drop-down, a resource drop-down, a content drop-down,
and then you're going to also want to make any of the videos that you make … You want
to put those on your site in a blog-type format for SCO reasons. Now on the social side of it, you can just
link out and once you post it to the site, share that out through social, but you have
to pay attention to the aspect ratio of the video, how things are linked, is it pulling
in an image, what's it going to look like, because Facebook, Instagram, Twitter, LinkedIn
all show those things differently. A common mistake we see with a lot of companies
is that they're just using them as distribution sources, and when you look at their feed,
you can see that the image, the video is this big, when they've got borders on the side
because it's not optimized for that.

So you have to really think about where you're
going to be posting this, and what the native platform it's going to be on before you even
create it, because that's going to change your creative strategy. It might even change the type of video that
you're going to do. But going through that process and determining
… Okay, we know who we're creating it for. We know why we're creating it, and we know
what we're going to actually create, but then when you get down to the part where you're
talking about where you're going to post it, that may change though what you're going to
create, depending on where it's going to be posted to. So think about that process before you get
into the creative and lock that in, and it's going to be a much more effective strategy. So when you looking at it from a social standpoint,
the type of content and the type of things you're going to post on Facebook are going
to be more geared to that demographic, and it's going to be more of a cultural-based

You know, for employees, for them to share that content. Possibly some advertising, depending on what
you're doing with your product or service. From an Instagram standpoint, you're looking
at images. Things that are cool. Things that are trendy. That's what lives on that platform. It's going to be less about articles. It's more about imagery and videos, and then
also the format of that aspect ratio's going to be different. Whereas LinkedIn, you can get a little bit
more focused around business. You can post any article, any video. Just make sure that it fills up the screen. That's the most important aspect of the LinkedIn
side, but think about what is the mindset of the people on those platforms, and think
about what gets the most trend on each one, and then do your creative based on that. Now let's look at the when. When should you start doing this? You should have already been doing this.

This content marketing has been around for
a while, but really picked up the pace over the last 12 to 18 months. If you haven't started yet, then start today. This does not have to be something that you
plan out over months and months and months, and wait for all this, whether it's resources,
equipment, anything like that. You can start today. You should have started yesterday, and you
really need to accept that this is an important aspect and just jump right into it. At the end of the day, it's not about the
quality of the content that you create. You're looking at it from a brand awareness
standpoint. Not everybody's going to read every word you
write. Not everybody's going to watch every minute
of your video or look at every single post that you make, but it's all about taking the
noise of the market and the industry, whether it's through search or through social.

It's so noisy there. You're trying to standout amongst that, so
you have to be consistent and repeatable with the quantity of content that you're going
to produce, which is then going to show the algorithm that you're doing it on a consistent
basis, which then plays in your favor. So focus on the quantity, not the quality. If you're a perfectionist, this will be your
hamstring. This will be your achilles heel. You will not produce as much content because
you're going to be worried about how good is the quality. So forget that for a moment. Just focus on quantity and start pumping it
out as fast as possible. The only bad content is no content. So when you're looking at it from a timeframe
standpoint, especially on a distribution and when you're going to put this out, each social
platform has their timeframes that are most optimized and best for that environment. You have to think about from a social standpoint,
when people are on LinkedIn versus Facebook, Instagram, you have to look at their day and
understand what is the mindset that they're in from 6:30 AM until 10:00 at night.

More than likely, from a B2B standpoint and
just business in general, they're going to be more focused on LinkedIn in the morning
commute, the lunch, and the evening commute, and then also sporadically throughout the
day. Whereas Facebook, Instagram has its highest
users at night, because people are more readily available with spotty check-ins throughout
the day. You can use social platforms like Hootsuite
or Sprout Social where they can recommend times based on what they see globally with
users. That's going to be the best way to do it. But just think about that mindset when you're
posting this content. As long as you start, even if you just start
posting. You're like 7 AM, 8 AM every single day, and
that's the time that you're going to do it … That's better than not doing it at all. So look at it from a two-step standpoint. Start posting it, but then you want to try
to optimize it by looking at the timeframe that is most optimized for how you're going
to post that content.

So now we're going to look at the last part
which is the how. How are you going to create this content? You've got the strategy. You know you want to do something, but how
are you going to actually pull together the resources or the time to do it? You have to look at it from two standpoints. Either you have the time to do it, or you
have the money to pay somebody else to do it. Either you have the resources available from
a platform standpoint with your website, or you don't. If you don't have a website, if your company
is not going to be allowing this content to be pushed out on the website easily, as an
individual you can post it on LinkedIn and just basically use their platform as a website
for all your articles.

You have to think of it from a resources standpoint. If your company is behind you and you've got
internal resources available in marketing, sales, engineering, whatever it is to help
create the content … copywriters and technical people … Then you can go down that path
and just meet with those departments and figure out what is the schedule. Who's going to take care of what, or you need
to hire an agency. There's tons of agencies out there that can
do this for you, create the content, manage your posting, do the video, and all that. It come down to the budget. If you've got the money to hire somebody,
then go down that path.

If you don't have the money, then you have
to have the resources internally. But either way, don't let either one of those
two things roadblock you from getting started and producing that. You just have to go into it knowing that it's
going to be one of those two things. So hopefully this two part series helped you
out, either improve your existing content marketing strategy, or starting one from scratch. If it did, and you got some value out of this,
hit that like button. If you have questions, leave them in the comments
below, and we will see you on the next one.

Becca, give me some energy. Weak..

How Video Content Marketing Can Grow Your Business – Kenny and Travis from Kajabi Interview

Hey what's up Sean here with video influencers
helping you build your influence and your income with online video
and today im siting with the co founders of Kajabi Kenny and Travis
How's it going ? Hey great
Good and we just wanted to talk about briefly about
the power of video and online video for in a business arena
and one of the things that if you check out what they're doing
you are creating YouTube videos educational content you're creating all the social media
content and you have a business with employees and
doing things and one of the things we talked about off
camera is that you are kinda like are treating yourselves
your software company that this site's kinda like being a media company and you're putting
all this media what's kind of your philosophy in your
strategy with online video ? kind of funny we have an awesome like software
style office but we tour people through there and say
and this room is our video studio and people are what are you shooting
they assume we have clients come in or something we are like that no is for us
Yeah but our strategy is people want to buy products whatever that product might be from
someone They know like and trust you know and how
do you do that if your software company with stock
photography on your website for example you know
its like no just be yourselves and be out there in front of the video because people
are going to buy from someone who they relate to and they can trust
like I said and video is the best we found to do that
Yeah it really like sparks their interest even further so these are the guys that built
this thing this is how how to use it this is it's really it's almost
like the old school you met the sales person at the door and
they show you the shoes or they show you the car its kind of that strategy but it isn't
selling its more personality and it's encouraging and it's
kind of raw but I mean we do have a studio and but
you gotta understand we started we didn't have a studio and we literally would shoot
maybe from our computer at first iPhone then we eventually
bought a camera that we saved enough amazon points
to get a nice canon and then for years I was editing
yeah Kenny was behind the camera or Steve was behind the camera and I would talk or
do something and so now we have to evolve in equipment
and learning we also have to learn how to be on camera
'cause it was pretty hard for us at first like you have to get used to seeing and need
to hear yourself 'cause otherwise you'll be so I mean I would
be petrified sometimes having to hear it again the second
time but you have to overcoming 'cause it helps I mean you can even be selling like
pluming anything and if you have some video behind that people
are gonna wanna work with you yeah yeah I saw a recent stat that without
doubt especially with sales on the website if there's a video
behind a product or a service or no video the conversion is off the charts with a difference
I don't understand why everybody doesn't have at least one video on their site
Yeah it's like the other day I have a flat screen Tv installed you know and im looking
at these dead stock looking sites and it's like just shoot a video
yourself to say how you're going to like do the best job ever
that's it Yeah it's, don't even be sales you don't like
don't make it some cheesy cable tv commercials unless you
are doing that for fun because it is fun to shoot those and be silly but like just show
yourself show behind the scene stuff show yourself talking
about your philosophy like why did you get into that
business you know what do you love about your business what do you hate about your business
what are the best customers with so many things
anybody can start doing so do you think then that this could be applicable
in pretty much any niche that so business owners and
just kind of those entrepreneurs that are launching something that you get started with
video and that should be producing content
Yeah anybody you obviously you start with YouTube 'cause it's so darn easy it's so simple
to just get content up there and you can shoot all of
this from you iPhone for a long time and you know you can
produce some really cool stuff with your phone I love it and then maybe just lastly what
are some of your best tips and maybe mistakes that could help
shorten the learning curve 'cause I love that you shared your progression you editing you
did some stuff in front of the camera now you have some better
stuff and now it's always that if you can be like ok hey
it's unreachable the second doing so great what are some of the time savers and mistakes
you made along the way that people can say
I think learning from others I think we started using Wistia as a hosting platform and had
so much cool content about what kind of camera to use what
kind of lighting that helped a ton learn from other
people like have kinda your mentors on how they're shooting like their content like not
only did Wistia had teachers but really really cool content
was like oh how are they doing they're standing this way
they're doing this kind of lighting that's and then you got it just start doing it I
think the more we did it the better we got at it that studio up a lot
just think about lighting and audio not like pro quality you know but like when you start
it's kind of weird and the technology is so good it's pretty
easy to do that but make sure you watch it back like some
people post some stuff why would you post that I can't hear you I can't hear you I maybe
you shouldn't be like I already filmed it like well shoot
it again I mean really you have to be your own camera person
your own editor and your own producer at first I mean we were there was a couple of us at
that point so we could do that now we have Joe full time
video guy is focusing on that all the time but you don't have
to start with that fresh start now and so lots of you like you see it is valuable
enough to make that investment in really content you are
not selling but if that is building the brand and building the business you think that business
should be thinking that way like lets up level our gear
our team to help build up this content yeah you don't necessarily have to hire someone
but we knew that was part of our strategy we wanted
to get to now you can hire an outside service if you need to
or just per project yeah exactly I mean we really look a company
like apple in a way of concentrating stories behind their
their hardware and software everything they build and that's the approach we take as long
as telling the story of you know why did you come up with
the idea who are we we are real people you can trust I
mean software you never know was it built off shore was it built by a bunch of people
that don't care but when you are in front of the camera and
you're talking and even like a few days we've done that
were their own periscope or their message in a somewhat answer questions could do that
in their businesses for software in particular most
competitions most competitors are talking feature feature
feature and we want to go out and talk quality and aesthetic and easy to use you know and
I think having like a dedicated video person helped
us do that and really put out a top notch stuff
and talk about things that are important to you like things that you have a passion about
like I started doing this chalk talk videos and sometimes
they weren't even about our bussiness or anything it was
about life and we got a lot of cool buzz from that I think that's how we connect with Selena
first she saw this videos and she's like Oh she contacted
good job you guys you don't know what a good video might
be what you might do for your business or your career you can be shocked sometimes
it's really good and then just to close what kind of the world to change online video has
change the world what are you closing thoughts motivation
inspiration for those watching lo literally leverage on
this game changing opportunity of online video Yeah there's so much new technology it's incredible
so I would say try things we are trying right now
periscope right now we've tried it before just try anything don't get stuck in your
ways but then again we also live by a simplicity policy so it
periscope isn't really working on our mix we'll drop it
eventually but we do try to be simple being like wait why do you have to do that
and like in the airport the other day this lady has this giant
bottle of water and they like you have to throw that out so the tries to drink the whole
thing and then didn't you read an articule about someone
with like a bottle of cognac and then she passed
out it's like I already have it I have this maybe
you need to drop it like test stuff is YouTube giving you a
result is facebook giving you results and then keep doing that and then I love lately
the word iterate like so put out something it doesn't matter what
it is and that's not the final installment in for ever you
know certain things on the internet stay around forever so you don't want it to be embarrassing
or anything but then come out with better and
better and better you know and work your way up Hey thanks so much for checking out this video
make sure you subscribe to video influencers for more
content to help you build your influence and your income with online video and check out
the full length interview that we did with Kenny and Travis
is pretty awesome yeah and I mean you are talking wisdom bombs
going off explosions insides there's the whole lighting
round and Yeah acted out lighting dance round
You looked pretty significance so anyways we'll link that up in the YouTube card and
the YouTube description all the stuff in the show notes
thanks so much for watching keep crushing it keep smashing it
keep knocking it out of the park appreciate you and we will talk soon
air dry or hair dryer I like to air dry but I would use a hair dryer
Like the old dudes in the gym Why do they do that old dudes in the gym there's
paces that don't need to be dried in the gym just saying
Come on guys periscope five Let's do this let's do this clap along with
me let's do this I don't clap along
Really ? Let's do this let's do this clap along with
me Beat box
Let's do this let's do this along with me Ok so let's land the plane here
no no rhythm no rhythm at all Kenny can play the guitar I cannot

What Is A Content Calendar? Content Marketing Calendar Planning

The only way to get found online and build
trust with your audiences to consistently produce valuable content. As your online marketing efforts grows, you
will need a strategy to ensure the impact and track the effectiveness of your content. If you are like most companies in you know
that you need to have a plan to research, create an optimize your content. However, this process can be difficult if
you are not planning content around the business needs or your market trends.

A content calendar is a tool that will help
you organize your marketing efforts and focus your time and resources to maximize returns. A content calendar will help coordinate content
across sales pages, blog posts, social media, and other content that you want to create. A content calendar is the missing link in
your business, and if you are struggling to make great content for your customers, then
consider starting a content calendar today!

Content Marketing Strategies | 8 Topics To Quickly Create Content

– So you know you should
be creating content for your online business to grow, but you're struggling to come up with ideas on what to create. No worries, I got you covered. Hey, it's LeahRae, from
toddandleahrae.com, and in this video, I'm going to be giving you eight simple and
straightforward content ideas so that you can start producing content and growing your business. As we dive into these eight topics, I just wanna let you know that our channel all about teaching you
effective marketing strategies, helping you to build your online business so that you can create the time freedom that you and your family are looking for.

Now, these topics will work
for virtually all businesses. You just need to know
exactly who your audience is so that you can customize the content to speak to your target audience. Also, all of these topics will work on any type of platform, whether you're doing YouTube videos, blog posts or written articles, or even podcasts. So number eight, reviews or insights about a specific product or book. Say you read a good book lately. Is it relevant to your target audience? Awesome, do a review on it. Or maybe you purchased a product or a service that your
audience may be interested in. Great, create a piece of content around reviewing that
book, product, or service. Number seven, introduction to content. This is where you're basically just explaining what something is.

This could be anything from introduction to active campaigning,
an email autoresponder you may be affiliate for, or introduction to QuickBooks for your bookkeeping needs, maybe an introduction to the Suzuki method for teaching music. Again, whatever fits your audience. This can be pretty similar to a review, but this is just explaining
what something is, not necessarily giving your opinion on it.

Number six, ultimate guide content. These are full tutorials or complete walkthroughs of something. They're generally pretty long in length and very comprehensive. This could be something
like ultimate guide to creating YouTube
videos, or ultimate guide to the ketogenic lifestyle,
or the ultimate guide to essential oils. Number five, tell a story. You can tell a story of how you or your business has helped or
impacted the lives of others. You can also tell stories that share your personal lessons
learned on your journey. Number four, frequently asked questions. Now, you can take any question that you've more than
once from your audience, and then turn around and create a piece of content answering that question. You could also create just a single piece of content that answers several FAQs. A good rule of thumb is
that if you hear a question from your customers or your audience more than once, create content about it. Number three, how they did it. You can share how other
people are succeeding, your basic success story. How someone lost their first 20 pounds, how someone became financially free, basically, how did
someone create some type of result that your audience
is looking to create? This can come in the form of interviews, where you are interacting with a subject, or even case studies, where you reporting just on what you've seen them do.

Number two, how I did it. Simply, you should lay out
how you accomplish something, and don't think something is too small. People want to learn from those who are only one or two
steps ahead of them, so how you generated your
very first lead online, how you generated your first online sale, how did you lose your
very first 10 pounds, how did you cut out refined
sugar from your diet, whatever. Number one, and one of
my very favorite types of content to create are how-tos. Teach them how to do something. When you teach someone something, not only do you build up
some credibility with them, but people will also come back to you to learn more if they got something from you the first time. So here are some examples
that you can think about. Let this percolate a little bit for you.

How to make $100 a day online, how to generate leads with Instagram, how to transition to
a ketogenic lifestyle, how to potty train your toddler, how to get started in homeschooling. And trust me, even if you
don't immediately think there is something that you
can teach others, there is. Some of the most successful
content online is really teaching people
something that's super simple. Think about it, what do you do if you're too embarrassed
to ask someone a question of how to do something? You just look it up online. So you could even do something as simple as how to take a selfie, how
to create a Facebook account, how to cast a fishing
pole, how to put on a hook. Now, I challenge you to
write down some ideas that this has spurred for
you and create a piece of content today, no matter how small.

Once you take that first
step in creating content, it gets easier and easier to do it. Now, most entrepreneurs struggle with one key component of
creating content, consistency. And without a consistent schedule for creating content, you will struggle to get any traction to grow
your audience and to make sales. So click here, in the upper-right corner of this video, to check out how to create a content schedule
that will work for you. And if this is your very
first time here, welcome. Love to have you subscribe because we are here to teach you the
most effective strategies to build an online business
to create time freedom that you and your family deserve. Again, this is LeahRae
from toddandleahrae.com, and I'll see you soon..

Content Marketing Tips for Nonprofits

(upbeat rock music) ♪ Everybody get up ♪ – Welcome back. Last we talked about content marketing and how nonprofits can use
the Garyvee content model. The beauty of Gary's
model is that it takes one piece of long form content and derives multiple pieces of micro content. If you did not get a chance
to watch last week's video we're gonna show it up here. Make sure that you click
the link in our description and watch it first. And then come back. So today, as promised, I'm
gonna share five specific examples of how your
nonprofit can use the Garyvee content model to start creating
and repurposing content. And make sure you watch until the end because we have a special
freebie that's gonna help you get started and put
everything we're talking about into action.

So let's look at five specific ways that your nonprofit can
use this content model. And let's assume that you
don't have any video content. Let's assume that you don't have a budget for a videographer. And let's also assume that
there's a relevant podcast that you've reached out to and they have agreed to
have you on their podcast so they can interview you
about a specific issue in your community or topic
that's of importance right now. And the great thing about podcasting is that the average length of a podcast is about 43 minutes. So if you remember from our last video we recommended that your long
form or your pillar content be 30 minutes or more.

So a podcast is a perfect way
to get that long from content that you need. And it's important to
remember that the purpose of content marketing is not
to talk about your nonprofit and not to try to get donations. The purpose of content
marketing is to add value and provide education so
that people can get to know, like, and trust your nonprofit. And when you do this
content marketing correctly, what you're gonna do is you're
gonna attract your audience and you're gonna retrain your audience. So in our podcast example,
when you go on the podcast, your goal is to provide
educational information. Perhaps you're gonna tell
a couple stories about people you're impacting in your community.

The goal is really to drive value. It's not to say, hey, here's
my nonprofit, look at us. Look at what we're doing. It's really to provide value to the people who are listening so that they can understand
at a deeper level what exactly your nonprofit is doing to impact the community and
how that's relevant to them. And at the end of the podcast, you'll have succeeded
if the people listening want to get more information
about your nonprofit. And this can be done
by them looking you up on social media and following you. Or opting in to your email list. So it's perfectly fine
to plug those things at the end of the podcast. Usually a host will say,
hey, how can people find you? And that's your opportunity to say, hey follow us on Instagram at
whatever your user name is. Or go to our website and
sign up for email list. That's perfectly fine. The idea is just to get that opt-in so that you can start to
have those conversations and deeper value with people.

Now let's get into the five specific ways you can use the Garyvee content model by being on a podcast. So the first step is to actually create the long-form content. So this is where you, or
maybe your executive director, or a board member, goes on to the podcast and is interviewed. So there's a couple things
that you can do here. The first is, you don't
have to worry about anything because the podcaster is
going to be recording this via audio for you. And if you are doing the
interview face to face, you could ask, hey, would you
allow me to bring a tripod? Where I can set up the tripod
and record our interview via video? And if you want to look at our video tips for using a tripod, make
sure to check out this video. But if you're not able to
record the video in person, the audio is fine. So what will happen is the podcaster will publish the podcast and then you're able to extract the audio from that podcast as
your long-form content.

And if you're wondering, hey
Jeanette, I don't know how to extract audio from a
podcast or from a video and you would like to
learn how to do that, leave a comment and if
we have enough people who are interested in
knowing how to do this, we can create a short tutorial for you. Okay, so that's our first example of how we can use the
Garyvee content method. Is that you create this long-form content, this pillar content. So the second example we have for you is once you have this 40 minute interview via audio or video, you can then take
specific clips from that.

So what you want to do is
export maybe a 30 second clip, or a two minute clip of something
that was really impactful really powerful, and make
that into its own audio. Now you can do this a
couple different ways so that you can have
an image that appears. You can use iMovie for instance,
where you put up an image and for that full two minutes of the audio that image will just show. And again, if you're
interested in learning how to do things like this, put a comment and we will follow up
with something for you. So you can see, just by
maybe having a 40 minute conversation with someone,
you might have 10 really good one minute conversational pieces that you can pull out of there. And instead of just
having one long interview, you now have four, eight, ten pieces of one minute audio clips that
you can use on social media. So the third example that we have for you is that if you have a quotable
moment in the interview, if there's something that's
said that's really impactful you can turn that into a quote.

So you could use Canva for
instance to find an image and then overlay the
text of the quote on it. We have a tutorial on how to do that. You can watch this video up here. We'll put a link in the description in case you want to know how to do that. So taking quotes from audio are another great way
to repurpose content. So the fourth example that we have for you is that once you have put
out your pillar content, you have put out your micro content, you start to see what
resonates with your audience, what people give the
highest engagement to, what kind of conversations are
going on around the content.

You can then create a
blog post or an article from this content. So maybe there was a
specific one minute clip that you put out and it was very relevant to what's going on in
the community right now and that's what got the most engagement. You can then turn that into
a written form of content that you can publish
via a blog or an article that lives on your website. And then you can redistribute
that by putting the link on social media so that
again, you're repurposing that content, it's just
a little bit fresher, a little bit newer. But that's another way you can use that same original content and drill it down into
smaller micro content. The fifth specific example
that we have for you is again, once you have
your community input and you understand what
resonated with people, you can send an email. And this email can link
to the long-form content and then you can also have
your highlights in text form. So think about this email
as a way to drive people to the long-form content, maybe
you put that audio on Facebook, maybe you put it on YouTube and then you can say, and here
are the highlights from it.

And you can list out the specific things that maybe came up in conversation if there's quotes, if there's statistics. And that gives people the opportunity to either do a quick
read or to dive in deeper if they want to. So hopefully now you
can see how if you get one piece of pillar content
or long-form content you can use that to
create 10, 20, 30 pieces of micro content. And when you're thinking
about content in this way it might start to make sense
to invest in a videographer. I think what most nonprofits struggle with is the idea of having videos and yeah that would be great. But they end up being
a one-time production and nothing gets extracted or repurposed.

However, if you were to do one
long-form video every month that was relevant, provided
value, provided education, helped you establish credibility. Then you could start to understand how you could take that, repurpose it and make that into, you
know, eight pieces of content so that you have two pieces per week, and that's a full month of
content for you on social media. So let's recap and I
want to share how this actually plays out in a donor situation.

So the first thing is you are
going to create your content to attract new donors. The second thing is that
someone sees your content they really like it and
they start to follow you on social media. The third step is that
you continue to provide content marketing that provides
education, value, and trust. So this is where people
really get to know you and you're continuing
your content marketing. So the fourth step comes
when you actually do put out an ask for volunteers or
donations on social media. The people that you attracted
have had enough time to see your content, to build the know, like,
and trust with you. And so now they're
ready to take an action. So this is where most
nonprofits fall short. Is they will get new
social media followers and half of the things that they post are related to asking for things. Instead of, providing
the value and education that they need to feel
connected, to feel trust, so that when you do ask,
they can take the action. So I hope that makes sense to you. If you had an ah-ha moment or
this does make sense to you, give us a thumbs up or leave a comment.

We would love to know what resonated. And now I would love to give
you some recommendations so that you can take this information and put it into action. So the first recommendation
is to look at the content you already might have,
the long-form content that can be repurposed. And once you have a list of that, if you have put it on social media, look at the engagement. Look to see which of
the content on your list is going to provide the most value based off of the prior engagements. The third step is then to make
a list of all of the ideas that you have to repurpose. So whether that's taking
it down into smaller clips, putting a quotable image,
creating an infographic, whatever those things are, make that list for that specific content. Of course the fourth thing
is to actually make the edits and then fifth or finally is to distribute that repurposed content
and see how it performs. See what kind of engagement you get. I think you'll be surprised that people probably won't remember
the long-form content that you put out beforehand and this just gives it a
much quicker, easier way to consume for people.

And if you would like to
get our quick start guide for repurposing content, we are gonna put a link in the bio so this is where you
want to click the link, put in your email, and
download the information. So wanted to do a quick
sidebar to show you how we use content marketing to earn our like, know, and trust with you. So it takes a lot of time and effort to put these videos together. But my goal is to provide value to you, provide education to you, so that you know that
we are the experts in nonprofit marketing. And along these videos
we have calls to action so that you can opt in or
follow us on social media. So if you remember just
from a couple seconds ago I invited you to download our freebie so that you can put content
marketing into action. So by doing that you are going to give us your email address and then we can start
to communicate with you.

I'm also going to
encourage you to subscribe to our YouTube channels
so that you don't miss one of our nonprofit marketing tips. And again, this is a call to action after we've provided value to you so that you can stay in touch with us and we can share more videos with you. Our ultimate goal down the line is to release our
donation-driven marketing course. And so this is something that
if you've liked our content if you want to get a deeper understanding of how you can leverage digital marketing to drive donations or
to get better results from your current digital
marketing efforts, there's gonna be an
opportunity down the line for you to purchase a course. Similarly with what you're doing once you provide some content
marketing to your donors there's gonna be an
opportunity down the line for them to make a donation.

So we hope that this makes sense to you. We hope we've provided value to you. And if you could, it would
really mean a lot to us if you give us a like or
subscribe to our channel so that we can see you next week..