Welcome to contractor marketing two minute Tuesday, I m Brody Tyler with inbound systems and I m bringing you the quickest, most valuable and was profitable two minutes of your week today in under two minutes, I m going over the topic: how to use outbound with inbound marketing For contractors ready set, Go ok, so the tools that let s let s, review the tools for so the tools that you use with outbound marketing are billboards, TV, radio, print ads and direct mail. All the traditional types of marketing right well, with inbound marketing.
You have landing pages, lead magnets blogs, social media and auto responders.
These are more modern and more web based than album marketing.
Now you may be utilizing outbound marketing in in your business and that s okay, as long as its profitable right.
Well, I m going to show you some ideas that you can use to make your outbound marketing even more profitable.
So right now you may have be having it.
You might have a print ad in the newspaper, a direct mail piece that you send out in a billboard, and the call to action on those is call for a free estimate or call now that this.
This is difficult to make these very profitable, because you have to time it just right right when the prospect needs your services, they need to be receiving that direct mail piece or driving by your billboard and that s nearly impossible, which is why it s good to Implement inbound Marketing tactics, so let me show you how to do that, instead of just your phone wherein call now, you want to send them to a landing page, and this is a web page where you capture their contact information in exchange for something of value to Them Like a report or a checklist or something like that.
Well, at this point, you have their contact information and they are a lead for your sales team or just to follow up with emails until they are ready to buy, and maybe it takes them a while, and You want to send them to another landing page with Another offer Another lead magnet.
The whole idea here is to nurture those lead until they are ready to buy your services. You don t have to time it perfectly and that s a big benefit of inbound marketing.
Well, that s it.
For today, s contractor marketing two minute Tuesday, thanks for watching .