Digital Marketing News 2-15-2019: Google’s Customer Intent Survey and More

welcome to the digital marketing news
I'm Tiffany Allen and with your first story this week I'm Joshua NIte but
before we get in though happy discount at candy day the best day of the year
yeah so consolation prize if you didn't get those just candy yesterday you can
have some delicious discounted candy today just as good half the price if you
want if you did yesterday and you still want some more today I'm not gonna tell
anybody that's fact yeah but the only delicious candy that
I'm gonna offer today is the delicious candy of knowledge right yeah okay so
one of my favorite companies with the initials DnB right next to Dave &
Buster's right but Dave and Buster's junk don't ever release any research
it's fair yeah but to be fair my other favorite dun & bradstreet don't have as
good chicken wings so get on that dun & bradstreet but at least they did release
some new research on programmatic advertising now they feel that it is
unlocking new opportunities for account based marketing really so a programmatic
advertising of course is having computer artificial intelligence who are
basically machine learning do the bidding on your advertising for you they
bid in these auctions that take place in the fraction of a second and that gives
you the ability to get your ads seen and possibly for more cost-effective
definitely in the right spots so what they found was 63% of b2b marketers
worldwide are already buying or selling programmatically 41% expect to spend
more in 2019 so it's happening yeah and 48 percent so almost half have this ABM
style personalization in place already so this is kind of a new thing like
programmatic advertising has been a thing targeted advertising by
programmatic has been and will continue to be a thing but the idea of bringing
them together and using your targeted programmatic to for a specific set of
accounts that seems to be a new practice that is on the rise and definitely worth
keeping I am yeah speaking of things worth keeping an eye on yeah we did it
we did the Segway nice so LinkedIn hashtag client LinkedIn debuted LinkedIn
live this week which is super exciting so it's giving people and organizations
the ability to broadcast real-time video to select groups or to their holdings in
audience and testing yeah so launch versus a beta in the US TBD unexpected
rollout but of course as we talk about ad nauseam every week people like video
content it is engaging as you can tell by what we're doing currently so this is
something worth checking out if you are using LinkedIn you can segment this
video of course but check it out for your company or yourself for sure
do it before lightning crashes right so anybody else remember live the band do
not know I will bet that there is a subreddit for live the band though hmm
yeah maybe it's like slash are throwing copper so much did you look this up I
did not because honestly I don't want to know I don't think wants to go that far
back into the 90s but we're gonna look forward because reddit as I mentioned in
my sweet segue is hitting the big time they just raised 300 million dollars Wow
they have a three billion dollar market valuation and they have some major
investors that have come on board looking to turn reddit into more of a
you know churning engine of unstoppable revenue like your Facebook's and your
instagrams so there has already actually been some controversy in the reddit
community about this one of the investors is 10 cent there's a Chinese
corporation and that brought concerns about censorship and this is a community
that is passionate and angry most of the time I think is fair to say and you know
of course there are millions of people with different interests across the
thing but they are passionate about defending this platform so as we watch
the platform develop I think marketers there is some value here but it is
definitely a place to approach with caution sure their value per user is
still pretty low people aren't yet seeing it as a platform where they go to
see ads and interact with them and that is a process that is probably going to
take a little bit of blood sweat and tears but the audience is there and the
audience is passionate and as I always say if you come into reddit and you keep
it reeling you add some value then they probably won't hurt you too much that's
always the best objective worth a look yeah it doesn't hurt that bad and other
news from other companies other companies
Gary from Google I will not try to pronounce his last name if you go on the
Twitter he tells you to call him Gary from Google so I did
so he'd recently did an AMA on reddit absolutely I did my best so there are a
lot of takeaways here if you haven't looked at the AMA thread take a look in
the blog there's a lot of information available but there are a couple
takeaways I want to make sure everyone here so the first is he urges SEO s to
go back to basics making your site crawlable it wasn't all caps it should
be in all caps make sure that your website can be crawled by Google that is
sort of the whole point of SEO so folks are overlooking he says as well video
and image search as that becomes more popular so making sure that your images
and videos are optimized and the second backlink from a publication which this
is news to to lots of folks also counts more than traditional was them they tell
us so if you've already had a backlink for example from a publication you get
another one it's no it's not no value there are value there and also just
general reminder you should care about user experience when you are yeah
optimizing or having a website because ultimately if it's terrible to use no
one will use it that's pretty fair yeah and it's like we say all a good content
is good SEO good UX is good SEO a lot of those markers that tell Google that a
site is valuable and related to that user experience how long they stay howdy
big navigating queue site so if you pull it up and it looks like geo cities from
the 1990s I mean that's kind of cool but they're probably gonna bounce back
that's it's a throwback in which case we should talk about that yeah please do
check out the Captain Marvel website they designed as a Geo city site it's
beautiful you could find that also on Google we're gonna continue talking
about Google a little bit because they put out a customer intent survey
recently released the result the result of that they looked at 3,000 customer
journeys this was a combined effort from Google and virtual analytics and they
found just looking at the way that people navigated a purchase no two
journeys were like they found that research is a huge part of the process
of making any purchase they had some samples that they had set up that we're
kind of anonymized so you can go through them definitely worth a look but they
found there's up to a hundred and twenty five touch points for a single simple
purchase like of a but makeup Oh somebody who purchased
headphones was one of their examples and he had 345 touch points and it was
starting with the search engine and finding some brands and then going to
YouTube and looking at reviews and going back to search and then finally going to
a mobile location search and buying the thing in person oh so it kind of shows
that you have to be that online and offline together and it showed that the
brands that can stay top of mind through this entire journey are the ones that
are going to went out it wasn't necessarily about the the quantity of
content more so the the quality that they kept showing up in search so it
wasn't just oh I saw this name 345 times here's value here in value here in value
here everywhere I go in this journey they're there oh the other thing that
they found was research does not stop when you make a purchase okay so people
are gonna continue to explore to either add-on or to validate their purchase or
to see where to put a review so all of that customer journey is a lot more
complex than we thought and this gives us a really neat look at it it's true I
mean some of the key takeaways here that on an offline are crucial and they
should work together people do research online but they still do purse purchase
in person let me down again yeah so you need a 360 degree view to understand
really what's happening and it's also important to optimize content both for
your business objectives and for your end user for your customer so that it is
helpful in the right ways for your company of course and you know there's a
difference between paying to acquire profitable customers and paying to
acquire the ones your competition and reject it right it's it is that
optimizing for your relevance to your brand your business objectives and not
just trying to get the most amount of customers that you can yeah absolutely
totally agree and they put out there also that automation is going to be key
for this because there are so many touch points and so many people searching and
that automation is out there that can help you understand intent personalized
at scale and find those missed mentions absolutely so Josh I heard you
saying some kind of rumor around the office this week about some sort of
Forrester list yes we are proud to be foresters we have been foresting for
years no this is research analytics company Forrester put out a list of b2b
agencies this year as they do every year this is an invite-only list of agencies
in North America there are only 39 agencies on this list and guess which
agency is on that list is it us yes yes so we have small medium large agencies
on there they're handling millions of dollars in client work we are pleased to
be invited that we are plat proud to be featured on that list and we are also
super proud that we are the only one on that list that has influencer marketing
listed as a specialty huh b2b influencer marketing who knew that
was gonna be a thing it could be it's gonna be big indoor plumbing of
marketing perfect okay well that's all the news we have for you this week we'll
be back next week with more news if we need more in the meantime you can follow
top ranked and on twitter at top ranked or me at Tiffany underscore Allen you
can find me on twitter at nitrites that's an ite WRI tes and please do
subscribe to our Channel and hit that button for notifications and check out
the blog too thanks for tuning in we'll see you next week you

As found on YouTube

Set up this Automation for your Ecommerce business in 2 minutes

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this automation recipe works. First, the automation is triggered when a contact visits the product page that you specify in your start trigger. Then an if-else action checks to see if that contact
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give you a clear picture of what your contacts are interested in, so you can engage them with the content that they actually wanna see and engage with from your brand. And that, my friends, is called a win-win. Happy automating..

As found on YouTube

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As found on YouTube

Mammutaufgabe Flughafen Koordination | Mittendrin – Flughafen Frankfurt (1)

SUBTITLE: Hessischer Rundfunk SUBTITLE: Hessischer Rundfunk It is one of the most important
Airports in Europe with huge terminals. 1400 take-offs and landings every day. 20,000 suitcases per hour. Luggage from 69 million passengers
yearly. How does this small town work
with 80,000 employees? One of them:
Follow Me driver Mario Hahn. His job: provide security. This can lead to disaster. So it has to be done immediately
be removed.

Apron pilots support pilots,
help in emergencies. <font color = # FF00FFFF> The next plane
<font color = # FF00FFFF> probably has a hydraulic problem. Nothing can go wrong.
Otherwise there will be delays and chaos. <font color = # 00FFFFFF> there's a lot going on,
<font color = # 00FFFFFF> in that one lane <font color = # 00FFFFFF> cannot be used. A daily challenge
backstage at Germany's largest airport. 23 square kilometers,
as big as 3200 soccer fields, Frankfurt airport. Right in the middle, between the terminal
and runway, works Mario Hahn. Good Morning!
– And, fit already? Yes, not fit yet
but it's getting better. 5.30 a.m.,
Shift start for Hessen. There is our emergency vehicle,
Viktor seven nine. His job. Yes, the next eight hours. Mario Hahn has been since three o'clock
already on its feet. He drives from Limburg every day
to work, 70 kilometers. We do a quick check
if everything is okay so far whether the tires are still OK
no dents. Then we can
look in the trunk.

Here is our gun case
for scaring birds. There's a start pistol
inside, fire extinguisher, broom, shovel. Then we have here
the granulate for smaller oil puddles. First aid kit, barrier material. Mario Hahn is a follow-me driver. He and his 14 colleagues
pilot pilots today. You control taxiways
for airplanes. They check runways,
provide security. So far everything is fine. Then
we can get in and start. The early shift is coming.
The night shift goes. Gude! Mario's job takes strength. He works seven days straight. Then he has three days off
then seven days of action again and four days off
and start again in shifts:
Early, late, night. "That hoses," he says. Quick coffee,
Then it can go. It's been since five o'clock
Night flight ban past the airport. The first machines land from Johannesburg, Boston,
New York and Shanghai. The first start to Malta,
Greece and Mallorca.

From now on it applies. Every five minutes in the morning
an aircraft lands or takes off. Every movement
is thought through to the minute. Nothing is allowed to the plan
muddle. The employees too
behind these panes of glass know what's at stake. Start of duty for Thomas Müller.
He is one of 95 apron pilots. In this control tower
he has all the planes in view, that move on the ground. The airport has two such towers.
They stand in the east and in the west. <font color = # FF00FFFF> We are now in the east ramp,
<font color = # FF00FFFF> at our company branch <font color = # FF00FFFF> to the east of the airport,
<font color = # FF00FFFF> so terminal two.

<font color = # FF00FFFF> It opens at 6.10 a.m.
<font color = # FF00FFFF> From then on we take over the east. <font color = # FF00FFFF> At the moment the whole thing is still over there
<font color = # FF00FFFF> Traffic regulated by night duty. <font color = # FF00FFFF> We are now on the morning shift. <font color = # FF00FFFF> We will replace you by phone
<font color = # FF00FFFF> and sign us up.

Apron pilots determine runways
and parking position of aircraft. The pilots have to listen to them so that no accidents happen
or pilots get lost. Samuel Ditthardt
also works in the control tower. He is training. <font color = # 00FFFFFF> My job is to get the planes here
<font color = # 00FFFFFF> on the tarmac or apron <font color = # 00FFFFFF> to guide and guide. <font color = # 00FFFFFF> We also have others along the way
<font color = # 00FFFFFF> activities, such as <font color = # 00FFFFFF> the piloting of tugs or
<font color = # 00FFFFFF> also assigning follow mes. Thomas Müller is Samuel's instructor.
He will support him today. apron controllers
work in three shifts. "Getting used to," says Samuel,
also for family and friends. <font color = # 00FFFFFF> So shift work is not
<font color = # 00FFFFFF> without, just like the early services. <font color = # 00FFFFFF> I mean we have just before six. <font color = # 00FFFFFF> You are
<font color = # 00FFFFFF> awake for an hour and a half.

<font color = # 00FFFFFF> You have to be on it
set <font color = # 00FFFFFF>, even straight, <font color = # 00FFFFFF> when you are on night duty
<font color = # 00FFFFFF> and it's here all night. <font color = # 00FFFFFF> Then it falls in the social environment
<font color = # 00FFFFFF> something down there, no question. <font color = # 00FFFFFF> The friends already have to
Set <font color = # 00FFFFFF> to it first. <font color = # 00FFFFFF> but it was pretty quick,
<font color = # 00FFFFFF> surprisingly. <font color = # 00FFFFFF> The attitude, the change
<font color = # 00FFFFFF> didn't take forever. The crew from Ethiopia
parks next to the colleagues from Tokyo. The plane rolls behind
from Bangkok.

Hesse arrives early in the morning
the world together. <font color = # FF00FFFF> We have 200,489 planned for today
<font color = # FF00FFFF> passengers with 1394 flight movements. <font color = # FF00FFFF> Since we are open, we have
<font color = # FF00FFFF> 42 flight movements handled <font color = # FF00FFFF> with currently 7800 passengers. <font color = # FF00FFFF> So now we have 6:05 in
<font color = # FF00FFFF> the morning and 7800 passengers. More of a normal day, they say. <font color = # FF00FFFF> let's see
<font color = # FF00FFFF> what we all expect today. Suddenly alarm
for the airport fire brigade. The pilot of a machine
from Namibia with more than 200 people on board
reports problems with the chassis. The pilots in the tower
have informed the colleagues and sent the fire department out. <font color = # FF00FFFF> The next plane
<font color = # FF00FFFF> probably has a hydraulic problem.

<font color = # FF00FFFF> He probably can't roll.
<font color = # FF00FFFF> It will land. <font color = # FF00FFFF> But if we're unlucky, we have to
<font color = # FF00FFFF> drag him off the track. <font color = # FF00FFFF> The fire department is now moving
<font color = # FF00FFFF> to the stand-by position. <font color = # FF00FFFF> We have to take flight operations up to
Let <font color = # FF00FFFF> landing continue as normal. Hold before November.
<font color = # FF00FFFF> – hold before November, please! Airplanes on the runways
still have to wait. Full attention
applies to the machine for the time being from South West Africa.

The fire department drives to the runway,
waits nearby. The rescuers want to be ready in case it's the same here
there is a crash landing. The saviors would be instant
on the bad luck machine. <font color = # 00FFFFFF> Viktor three one zero
<font color = # 00FFFFFF> free to dock. There comes the plane
Course: runway, center zero seven. Less than 300 meters from the control tower
Mario Hahn is away in action. Here's Bravo four five
Bravo four six. Mario Hahn is looking for an accident
the parking position Bravo four six, so B 46. Against this flight of stairs
a truck is said to have driven. But where? Here I can at first glance
see nothing yet.

A man waves over there
a truck. Maybe he knows more. Tomorrow! Here is somewhere
an accident happened? Yes, there is a little accident
happens. It was my fault. With personal injury? Nah, just my truck
a little bit of tin. Otherwise nothing happened.
– So without personal injury. All right. It turns out:
without personal injury. It's a small tin damage.
We are now recording that. Then let's see.
What exactly happened? When reversing it is
bumped against the airplane stairs, the man says. But what does the staircase look like now?
Is the plane also damaged? Hahn must record such accidents
and send it to his boss. The shift manager now needs
all the data what happened where it happened
when it happened who was harmed
and who is the cause of the accident. He went up to the stairs. Now let's see
whether there is any damage. Then we need the number from the
Stairway. Then that is processed. Hopefully the plane has
get nothing. A bump could cost millions. Passengers would have to go to hotels,
Flights rebooked and a replacement plane
get organized.

The man wanted to deliver food
for economy and business class. Since I can see nothing
except normal signs of wear. There is not even one
the reflector off. The stairs were at the collision
not on the plane, Mario learns. There are small scratches here.
They are not the only ones. Then thank you!
– Have a quiet one! All right, you too! Okay, now we're giving it
to the shift supervisor. You have a higher one in no time
Damage done? He was lucky. It's just a little warped his facility in the back
on his car, a trifle. Back to the apron pilots on
Terminal two in the east control tower. Thomas Müller and Samuel Ditthardt
look west. The pilot with the technical
Defect is approaching. 200 people are on board.
The fire department is also ready. The pilots are having trouble
reported with the landing gear. Now they are landing. <font color = # FF00FFFF> Now he is putting on.

Looks normal. <font color = # FF00FFFF> We have to now if the
<font color = # FF00FFFF> safety landing has landed, <font color = # FF00FFFF> integrate it into traffic so
<font color = # FF00FFFF> that he doesn't have to stop, <font color = # FF00FFFF> that it is direct and expeditious
<font color = # FF00FFFF> can roll to the position. Even if it looks dramatic: "This is a security landing,"
says Thomas Müller. In an emergency landing, people have to
to be in acute mortal danger for example,
when there is a fire on board. The rescuers leave the plane
from Windhoek not out of sight, if the chassis is still on strike
and an accident happens. Because it is still completely unclear why the alarm lights
tackled in the cockpit. <font color = # FF00FFFF> In that case it was likely
<font color = # FF00FFFF> just a false report.

<font color = # FF00FFFF> Because he could roll. He is whole
<font color = # FF00FFFF> rolled into position normally. <font color = # FF00FFFF> That the fire department is using him now
accompanied <font color = # FF00FFFF>, <font color = # FF00FFFF> is a completely normal one
<font color = # FF00FFFF> security procedure. <font color = # FF00FFFF> So also in cases, if about
<font color = # FF00FFFF> a cockpit window has a crack, <font color = # FF00FFFF> we also have a safety landing.

<font color = # FF00FFFF> The fire brigade has to deploy
<font color = # FF00FFFF> and also the plane Accompany <font color = # FF00FFFF> to the position,
<font color = # FF00FFFF> until the engines are off. Security landings like this
are part of everyday life at the airport. Two a week is normal.
Everything went well this time. The operation
can continue undisturbed. The headquarters of the Follow-Me drivers
is three kilometers away. Mario Hahn is at his base
arrived. His boss needs the data
from the truck accident. Now we give our accident data
on to the shift manager. He enters everything. The Follow Me station is located directly
on a runway. * Beat * From the shift manager
Mario Hahn gets his orders.

Good day.
– Hello! I bring the accident data.
– Come in! Fortunately, no personal injury.
– Did you send something? Nee? I didn't send anything. I registered everything and am
came up as soon as possible. First the process number.
Zulu Hotel three eight zero. Is it a hotel?
– What, Zulu Hotel? Nah, 211. Okay, don't have the glasses! "80 percent of all accidents
happen on the ground, " says shift manager Marius Gerlich. This often happens in advance, that we have such small accidents
like now. Thank God no personal injury! It is included.
We also have a daily report. We include this here too. Now I'm carrying the data
from the vehicles. Then the thing was done. Every accident is saved. Mario Hahn is on the road again. Wanderlust often grips him.
Egypt was the farthest so far. These are still dreams. Mauritius,
I would like to go there. Why?
– I just imagine that.

Of course you get a lot here
with what's marching in and out. You can already see. Also in the terminal, you can see that
people full of anticipation, as they march to their plane or partially in groups
go off on holiday. That makes you want more, yes. He would prefer to be with his
Girlfriend and the children travel. Across the airport, past
at terminal one to terminal two, to the apron pilots
in the east control tower.

Samuel Ditthardt guides today
Morning tugs. The plane must be directly below him
path. Another is already waiting. <font color = # 00FFFFFF> Now the position is still occupied.
<font color = # 00FFFFFF> We need that. <font color = # 00FFFFFF> The plane has already landed. <font color = # 00FFFFFF> We have that now
<font color = # 00FFFFFF> parked in the back. Would like 250 passengers
get off after seven hours of flight. <font color = # FF00FFFF> The "Ethiopia" that is here now
<font color = # FF00FFFF> stands, go out tonight. <font color = # FF00FFFF> Now Samuel has to
Send <font color = # FF00FFFF> a follow-me <font color = # FF00FFFF> We then push it in exactly the same way, <font color = # FF00FFFF> that the next flyer then directly
<font color = # FF00FFFF> can roll into position.

Pushers, that's what the pilots call
towing aircraft. The machine
is transported to the south. In the evening she will be back
brought back for the passengers. A follow-me driver
blocks the road. No car should go with the planes
collide. At the same time, the new guests roll
on from Muscat in Oman. <font color = # FF00FFFF> If you put it on the radar now
<font color = # FF00FFFF> look, the blue, <font color = # FF00FFFF> these are our aircraft tugs. <font color = # FF00FFFF> These are all other airlines
<font color = # FF00FFFF> who come in here in the morning, <font color = # FF00FFFF> standing here for several hours and
<font color = # FF00FFFF> to be temporarily parked in the south.

<font color = # FF00FFFF> We currently have here
<font color = # FF00FFFF> at the airport <font color = # FF00FFFF> six tows straight
<font color = # FF00FFFF> rolling at the same time. Every parking position, every taxiway
has its own name. Technical language under pilots. The current six tows
sound like this: <font color = # FF00FFFF> The second one is Leos zero-six,
<font color = # FF00FFFF> that of Bravo 22 <font color = # FF00FFFF> after Viktor one six six
<font color = # FF00FFFF> is being towed.

<font color = # FF00FFFF> Then we have the Vietnam Airlines, <font color = # FF00FFFF> that from delta one to Juliet 17
<font color = # FF00FFFF> is being towed, <font color = # FF00FFFF> Charly 13, the ANA,
<font color = # FF00FFFF> goes to golf seven. <font color = # FF00FFFF> Six from the yard
<font color = # FF00FFFF> the Leos comes to zero one <font color = # FF00FFFF> after Viktor three one zero in the south. Only who this international language
mastered, may sit here. <font color = # FF00FFFF> The knowledge is very extensive.
<font color = # FF00FFFF> Samuel can confirm that. <font color = # FF00FFFF> What they did in the first three weeks
need <font color = # FF00FFFF> to learn <font color = # FF00FFFF> these are complete Leitz folders.

<font color = # FF00FFFF> How many folders do you have together? <font color = # 00FFFFFF> It didn't fit in one hat. So
<font color = # 00FFFFFF> one and a half, two were determined. Every third
falls through the final exam. A demanding job
but a dream. <font color = # 00FFFFFF> I can't say that it does
<font color = # 00FFFFFF> has always been my goal in life. <font color = # 00FFFFFF> But when I was first
<font color = # 00FFFFFF> heard of this <font color = # 00FFFFFF> I thought that would be it. <font color = # 00FFFFFF> once you've seen
<font color = # 00FFFFFF> how the apron pilots work <font color = # 00FFFFFF> it already grabbed me there.

<font color = # 00FFFFFF> to have the direct view
<font color = # 00FFFFFF> that's great fun. Samuel is still studying sports medicine. If he does all the tests to the apron pilot
he wants to work here, Distribute orders,
also to Follow-Me drivers. <font color = # 00FFFFFF> Mario also gets orders from me. <font color = # 00FFFFFF> I can do that here
Enter <font color = # 00FFFFFF> via the system.

<font color = # 00FFFFFF> Then when I hit the button here
<font color = # 00FFFFFF> go and enter seven nine, <font color = # 00FFFFFF> I can also assign orders to him. Sunrise at the airport. Mario is two kilometers away
in the West, and gets from Samuel
an order. No. OK. Danger at position A40. A bus driver
has informed the apron pilots. He says,
here is a little oil leak. There are a few droplets here. north of the guideline,
I would say, lost a bit of hydraulic oil. Pilots can spill oil
difficult to see from the cockpit.

Under no circumstances is this aircraft allowed
drive through there, says Mario Hahn. The liquid
is slippery and aggressive. The tires will be gone
porous and slippery. Of course you don't want that
in the security area. Therefore, this has to be removed. Mario Hahn
will redirect the machine. He informs colleague Samuel
in the control tower. I pick them up at seven and do
they pilot something around the stain. Around the oil stain
the fire department takes care of it. For the pilot:
Follow Mario! The machine must go to the parking position
V143 on the apron. Wave in the plane, that is part of it to the tasks
of a follow-me driver. The position
is far from the terminal. So that planes on
stop in the right place, pilots need support. At the terminals
there are electrical panels.

They show the pilots how many
Meters they should roll forward. On the apron
take over the follow-me driver. Stop! Fits. Bye! A bus leaves later
the passengers to the terminal. Mario Hahn is driving now
to a special place. That up there, this windbreak fence, there was the famous dance scene
shot, the Kiki dance. Where? Here? Right here, filmed on the emblem,
Frankfurt Airport. Exactly.
Do you want to see me dance? Well, then we want to go here
look. We open it with it. There he is. * Music Kiki dance:
"In my feelings" – Drake * An idea from the marketing department
of the airport. It was spontaneous.
– What was the reason? I've been asked to do that.
I tried that. It was pretty funny.
It has become a blast. Was it a challenge? That was actually one
Challenge, as a gag video. It hit like a bomb
11,000 clicks a few days later. Then everything was fine. With so much
Clicks are almost famous. As I said, that was spontaneous …
* laughs * … and freestyle. I call it freestyle. The kiki dance,
a trend from America. People are supposed to be rolling alongside
Cars dance.

Half a million
have participated worldwide. Mario was the only one
Follow-Me-dancers. In Terminal One directly below
the departure hall is the lost property office. That is the area
by Salvador Martinez. Everything that passengers land on him
so forget in the airport. Over 20,000 finds are stored here.
New ones are added every day. Strollers, wheelchairs,
a tool box, chainsaws, Child seats, car seats, a blackboard
from the Ethiopian alphabet, an in-house telephone,
Electric fans, plush toys. He has seen a lot: Bags full of drugs
or a suitcase with a body. A man wanted transfer costs
save up. The transportation of the dead loved one
was cheaper than luggage. The man had in the terminal
then forget the suitcase. There was quite a bit of trouble
with the police. It's tough. Yes / Yes.
It is a place where you can experience everything. With us is
a stroller has been handed over for flight LH479
to Toronto yesterday. The stroller
was found at the counter. Questions arise: where are
the owners and where is the child? His job is often detective work. Child is probably on board
but not strollers yes.

Well, better the stroller
than the child. Animals have already been given here
been, but not yet children. We already had dogs
and a parrot. That parents have their child
forgotten in the airport luckily only happens
in Hollywood movies, he says. This American has his charger
leave in a cafe. It was delivered here.
Now he has it again. Salvadore Martinez has been
30 years at the airport. Many stations
he got to know. Starting with luggage service,
ten years. Then eleven years of information
and now seven years in the lost property office.

The airport leaves you
not going anymore? How is that? No, not anymore.
I started here. I will stop here too
and retire. Second generation!
The father has already worked here. His father often took him with him. He spent hours as a child
Checked out planes. The 49-year-old gets it
not enough to this day. I still like to watch
when the planes take off. Also the closeness
I live around here. It just fits. You don't get wanderlust when you
sees travelers here every day? Yes, but you have vacation. The lost property office: a storage place
with stories. His most valuable find
was a Rolex for 80,000 euros. It was never picked up
was auctioned like all lost property,
who no longer find an owner. A case remains unforgettable.
That was a drama. Had a mother
from her late daughter another memento
has always carried this with them.

That was lost
in control. Unfortunately that was
not found and submitted. It was very, very sad.
That was … This is a case
who is also close to you then? It is also close to you, yes. For the lost stroller
could help Salvador Martinez. He now has a plane ticket. Ah, great. stroller
will also be picked up. Class. One way to Toronto.
Free, exceptionally. Case solved. The next
announces itself by telephone. One kilometer as the crow flies
Apron pilot Samuel Ditthardt is sitting at terminal two
in the east control tower. * Radio message in English * Rush hour, plus strong gusts of wind.

They bring the business
confused. A runway
already had to be blocked. Airplanes can only
start against the wind. If it comes from behind
this is too dangerous. <font color = # 00FFFFFF> Because one lane is not
<font color = # 00FFFFFF> can be used due to tailwind <font color = # 00FFFFFF> that's frolicking now
<font color = # 00FFFFFF> at the other runway. <font color = # 00FFFFFF> The planes must accordingly
<font color = # 00FFFFFF> wait for them to get out.

The yellow letters and numbers
are planes, who want to the runway. Traffic jam at the largest German airport. Usually
take off two planes per minute. One runway less
means delays. Thomas Müller asks in the tower. <font color = # FF00FFFF> How much delay do we have right now? (Radio) It's so between
a quarter of an hour and 35 minutes. <font color = # FF00FFFF> Thank you! Samuel and his colleagues
are for security of passengers
responsible on the ground.

Which plane has right of way?
Who has to wait The apron pilots decide that. "It's a bit like chess
play, "they say. You have to think a few moves ahead. * Radio message in English * <font color = # 00FFFFFF> We are also trained
<font color = # 00FFFFFF> as much as possible … <font color = # 00FFFFFF> We had simulator training. <font color = # 00FFFFFF> There was the workload
<font color = # 00FFFFFF> more and more. <font color = # 00FFFFFF> There was training, as much as
<font color = # 00FFFFFF> possible to process. We call <font color = # 00FFFFFF> "peaks"
<font color = # 00FFFFFF> these peak times, <font color = # 00FFFFFF> where a lot of flight display
Go out <font color = # 00FFFFFF> at once.

* Radio message in English * <font color = # 00FFFFFF> You have that now
<font color = # 00FFFFFF> not all day. <font color = # 00FFFFFF> but there are certain times,
<font color = # 00FFFFFF> who are predestined to <font color = # 00FFFFFF> that there is a lot going on
<font color = # 00FFFFFF> and a lot goes out. <font color = # 00FFFFFF> Then this really has to be applied
<font color = # 00FFFFFF> become what we learned. Meet the pilots
100 decisions per hour. They spark per shift
up to 1000 times with pilots. Can actually
all good english? <font color = # 00FFFFFF> Most. Sometimes you have one
<font color = # 00FFFFFF> little bit of trouble understanding them. <font color = # 00FFFFFF> Then you always have a Chenglish
<font color = # 00FFFFFF> in there, so Chinese English. <font color = # 00FFFFFF> But for the most part, straight
<font color = # 00FFFFFF> at Hansa it's no problem <font color = # 00FFFFFF> for the Germans and the
<font color = # 00FFFFFF> Americans, logically.

<font color = # 00FFFFFF> But there are a few specialists.
<font color = # 00FFFFFF> You also have to ask. <font color = # 00FFFFFF> But mostly you know
<font color = # 00FFFFFF> what is meant. * Radio message in English * A kilometer further south-east. Follow me man Mario Hahn
is on a control trip. Plastic is not that nice.
We have to collect that immediately. It was quick. I was faster! engines
could suck in the garbage. This could
the turbines fail. The wind just seems unfavorable
because there is so much traffic jam Sometimes the wind can
come from behind or turn or be too strong. Then they have to
now and then wait. Mario Hahn stays with this wind
rather near the plane. Or there is just too much going on. There could be more rubbish
land here. Rush hour like on the highway. He is close
the apron pilot. Thomas Müller
controls the sky.

Because there are pilots
they don't care about the rules. <font color = # FF00FFFF> wild geese. Wild geese come when they want
and fly the way they want. Thomas Müller informs the tower. <font color = # FF00FFFF> here on our ramp east,
<font color = # FF00FFFF> I don't know if you see it <font color = # FF00FFFF> there is a block of birds,
<font color = # FF00FFFF> I think wild geese. <font color = # FF00FFFF> Ten, fifteen. The tower warns the pilots.
They can delay the start. Do you see that or what? <font color = # FF00FFFF> They were just here
<font color = # FF00FFFF> and flew over here. Bird strike is rather rare. Nevertheless: 200 times a year
it occurs in Frankfurt. Bird against aviators. Back in Terminal One, to the lost property office of Salvador Martinez.

A computer is missing. I got a good week ago
lost my iPad here. A week ago?
– Yes. The iPad is in a case
and if so, what color? That has no shell
and is a white iPad. Has his device been delivered? At the security check
he had forgot the 600 euro device,
says the young man. Sure, of course.
A lot of hustle and bustle on the day of departure. You have to do everything
put in these little boxes. Then something is quickly lost. I have one there, that is
has been found in Terminal Two. I just get that
and then we'll have a look. Little moment. Cell phones, laptops and tablets
are given daily, often forgotten
after security checks, says Salvador Martinez. People are just too nervous
when traveling. That could
be the missing computer. We have to see if it's his. Either he has to log in
or tell us the serial number.

We have to see
whether it's his and look,
if we can make him happy. The passenger still has to
prove that this is his device. Looks good?
– Yes. Only one knows the secret number
he should unlock the computer. Excellent! There we have
made a customer happy. He receives 100 emails a day, missing persons
from all over the world. Bye. Have a safe trip home! This case was rather easy.
The next one is already waiting.

Back to Mario Hahn in the west
at apron position 153. LH nine eight nine
from Amsterdam is rolling. 191 parking positions for aviators
does the airport have 68 at both terminals,
123 on the apron. This is where Mario and his colleagues have to go
Wave planes. What are the signs all called? That is the stop sign
and that's the direction of rotation, either left or right
and that means straight ahead. A few years ago he still did
Aircraft picked up at the runway and guided to the parking position,
says Mario Hahn. Those times are over. There was less operation in the past.
There were only a few machines there. There you could
offer full service. Today, with the many machines, be the right from the position
unrolled. The pilot has to find the way
find yourself? It's everywhere
Mean line lighting meanwhile. We only need the lights
nachzurollen. Here you can see
this green centerline, small green fire on the ground. There he rolls along. They stop here before the position
and from there it will be picked up. For pilots who are here for the first time
land, there is full service. you can
order a follow-me, to get them off the runway
find the parking position.

Back to the east control tower,
to Samuel Ditthardt. A runway
is still locked. The gusts of wind are still too strong.
Traffic jam at the airport. 20 airmen can fly at the same time
be on the move. All taxiways added up
are 76 kilometers long. "Sounds a lot," says Samuel,
"is not much." Thousands of cars race here too
still around. Patience is important. For pilots too
the same American airline, that block each other,
in the middle of Hessen. <font color = # 00FFFFFF> I have to wait now
<font color = # 00FFFFFF> because the company <font color = # 00FFFFFF> you can see that quite well,
<font color = # 00FFFFFF> she's pushing right now.

<font color = # 00FFFFFF> also an Air Canada,
<font color = # 00FFFFFF> and that's just in the way. <font color = # 00FFFFFF> He has to wait
<font color = # 00FFFFFF> until he's done with the pushback. <font color = # 00FFFFFF> Then I can see him too. <font color = # FF00FFFF> Then you can get the four out.
<font color = # 00FFFFFF> – Mhm. <font color = # FF00FFFF> Do you have anything else? After two hours
Apron pilots break. Should be longer, no, they are allowed
don't work in one piece. <font color = # 00FFFFFF> There was a lot going on now. <font color = # 00FFFFFF> Then the brain is
<font color = # 00FFFFFF> still working properly. <font color = # 00FFFFFF> You have been concentrating for a long time.
<font color = # 00FFFFFF> Now have breakfast in peace. <font color = # 00FFFFFF> That was neglected this morning. Thomas prefers to spend
and Samuel their breaks in the terminal. * brisk music * Just like Mario.

Hello, young man!
– Good Morning! Is there some smoking area?
– Here is complete smoking free. You must go outside, here 15 meters,
here exit. Outside you can smoke. Mario Hahn also guides in the terminal. Here are
very many signs. But many are also misleading. You can always help.
That is fun. I always do my round,
do my terminal round. Then I'm fine again.
Then I moved. Then I can go back an hour
or two sit. You can have a look
buy a little something. This is a section of the
Change tailoring or cleaning. We’re going to pick up something now
for the woman. Something has changed
oder geflickt worden. Eine Bluse muss ich abholen. Wenige Meter entfernt ist das
Fundbüro von Salvador Martinez. Er hilft beim Suchen. Kunde Nummer
43 ist soeben bei ihm gelandet: der Trainer der Deutschen
Rodel-Nationalmannschaft. Er vermisst Batterien. So, da haben wir
zwei Bohrmaschinen-Akkus. Am Check-in-Schalter wurden
die Akkus aus dem Koffer genommen.

"Große Akkus sind Gefahrgut",
sagt Salvador Martinez. Sein Lager ist voll davon. Da haben wir jetzt
zwei Bohrmaschinen-Akkus. Die hat der Gast in
das aufgegebene Gepäck hineingetan. Verboten, zu gefährlich. So, da haben wir die guten Stücke. Feuerzeuge, Haarspray in großen
Mengen oder elektronische Zigaretten sind auch im Koffer verboten. Nach der Gepäckkontrolle
landen sie im Fundbüro. Da brauch ich eine Unterschrift
und vier Euro Lager. Trainer Robert Eschrich
konnte ohne Akkus sein Werkzeug für die Rodelschlitten
nicht verwenden, ausgerechnet beim Weltcup-Turnier. Annoying. Wir waren jetzt drei Wochen
unterwegs, mit dem Sport in Amerika. We are
die Rennrodel-Nationalmannschaft. Es war ein bisschen blöd, weil ich meine Werkzeuge
nicht bedienen konnte.

Ich bin der Techniker dort.
Das nächste Mal mache ich es anders. Rennrodel-Nationalmannschaft?
Excellent! Die Akkus gehören besser
ins Handgepäck, aber ist auch blöd. Da habe ich ja zehn Akkus
in meinem Handgepäck. Ja, gerade Lithium-Ionen
im Luftverkehr wird nur im Handgepäck erlaubt. Vorschriften hin und her,
der Fall ist gelöst. Danke ebenso, danke sehr! Es sind die Geschichten
hinter den Fundsachen, die Salvador Martinez
an seinem Job liebt. Waren auch schon Promis bei Ihnen? Ja, die kommen auch vorbei.
Die verlieren auch was. * lacht * Vor allem Schlüssel, Autoschlüssel,
mehr möchte er nicht verraten. Euro-Clean. Zurück zu Mario Hahn.
– Schauen wir mal, ob's fertig ist. Er hat Pause. Für seine Freundin
soll er eine Bluse abholen in der Flughafen-Reinigung
und Schneiderei. Noch ein Mario. Mario, Mario.

Ex-Arbeitskollege. Nur Barzahlung.
Hier nur Barzahlung! Tag, junger Mann!
– All good? Are you all right?
Haste was ändern lassen? Muss die Hose kürzen lassen.
– How so? Ah, weil sie die nicht
in meiner Größe haben. Bist du kleiner geworden?
– Leider. * lacht *
Machs gut! Schauen wir mal, ob's fertig
has become. Zettel hab ich dabei. Es ist fertig.

Kommen viele Flughafenmitarbeiter
zu Ihnen? Yes. Zu den Stammkunden zählen auch
Piloten und Flugbegleiter. Was kostets?
– Fünf Euro. Wonderful. Ich hab nicht das gleiche Gummi
dagehabt. Deswegen hats gedauert. Ah, okay. No problem. Hauptsache,
das Gummi ist wieder drin. Das Gummi ist wieder drin. So. Bluse ist wieder ganz.
Kriege ich heute Abend was zu essen. * lacht * Thanks a lot! Have a good time!
– Tschau! Tschau! An sieben Tagen in der Woche
hat die Reinigung geöffnet.

Marios Pause ist langsam zu Ende.
Zurück aufs Vorfeld. Doch ein Stopp muss noch drin sein. Das ist einer
meiner Lieblingsplätze hier. Diese Retrotafeln
sind immer faszinierend. Die sind einfach Kult. So long
ich denken kann, hängen die hier. Schön, dass sie noch funktionieren. Und wieder hat er Urlaubsträume. Da sind ein paar schöne dabei. Singapur wäre jetzt ganz nett
oder vielleicht Barbados. Tobago wäre auch nicht schlecht. Irgendwann mal bestimmt.
Weiter gehts. Lufthansa? Hier hoch und dann links
und dann rechts und dann links Richtung Fernbahnhof. Links und rechts? Perfect.
– Exactly. Da hatten wir wieder mal
einen Kandidaten. Der hat Lufthansa gesucht
mit dem Zug. Er ist da oben vom Fernbahnhof …
Jetzt ist er wieder auf Kurs. Wir können weiter. * Music * <font color=#00FFFFFF>Ich wäre so weit.
– Zurück im Kontrollturm. Auch für Samuel Ditthardt und
Thomas Müller ist die Pause vorbei. Samuel übernimmt den Dienst
eines Kollegen. Der hat jetzt Pause. Bei der Null sieben.
<font color=#00FFFFFF>- Merci.

Thank you. Kurze Übergabe und schon gehts los. Samuel muss sofort
die Übersicht bekommen, damit er den Piloten sagen kann,
wohin sie rollen sollen. <font color=#00FFFFFF>Ich habe es lieber, dass viel
<font color=#00FFFFFF>los ist und dass ich zu tun habe, <font color=#00FFFFFF>als dass ich nur dasitze
<font color=#00FFFFFF>und die Zeit rumkriegen muss. <font color=#00FFFFFF>Dann geht auch die Zeit rum. In zwei Stunden
ist seine Frühschicht zu Ende. Mario Hahn ist mittlerweile
ganz im Süden. Hier parken Flugzeuge,
die erst abends wieder starten. Kollegen arbeiten an den Maschinen. Mario kennt fast jeden. Alles eine große Familie
hier am Airport. Meistens Mitarbeiter,
die schon über 20 Jahre hier sind. Der Wind hat keinen Müll auf
die Rollwege gepustet. Alles sauber. Mario ist zufrieden und entdeckt
seinen Lieblingsflieger. Der hat was.

Dieses Grüne steht
dem Dreamliner ungeheuer gut. Sieht sehr edel aus,
die Maschine, finde ich. Das passt zu der futuristisch
gestalteten Nase, zu der flachen, wunderbar! Die gezackten Triebwerke. Das ist schon ein Hingucker,
ein Beauty-Flugzeug. Die da natürlich auch schön
in Lila, Purpur. Genauso schick, nur in dick. Kleiner Limerick.
* lacht * Mehr über Mario Hahn
in der nächsten Folge. Und über die Geschichte dieses
gestrandeten Passagiers. Ein Fall für den Sozialdienst. Die Menschen, die hier stranden, die
stranden, weil sie kein Geld haben für den Weiterflug und dann haben
sie auch kein Geld für ein Hotel. Die bekommen von uns eine Decke
und schlafen im Terminal.

Mittendrin – Flughafen Frankfurt,
nächsten Mittwoch um 21 Uhr. COPYRIGHT UNTERTITEL: hr 2019.

1 Tasse, 1 Topf, 1 Rezept, dass du nie vergessen wirst! Brot ohne kneten

Today we would like to show you how you can bake super delicious bread quickly and easily . Today we would like to show you how you can bake super delicious bread quickly and easily and we don't need a lot of ingredients. We need flour, dry yeast and we need salt. Today I use three different types of flour. It will be a slightly lighter bread. You can only use one type of flour, that's not bad, it is just important that you keep a unit of measure.

I use a cup to measure and the size of this cup should be kept, not change in between so that it might be a different size cup. This cup remains part of the unit of measure from start to finish. The bread that mixes today consists of wheat flour type 405 and type 550, these are types of wheat flour and a spelled flour type 630 or 1050. And let's just start. To do this, we take a bowl and measure 3 cups of flour. As I said, you can take the flour you want, that is completely up to you. You can use dark flours, for example rye flour. It doesn't matter at all. As I said, there should be 3 cups of flour for this bread, it doesn't matter which kind you use for it. We now have the three cups of flour here in the bowl, plus 1 1/2 teaspoons of salt and 1 teaspoon of dry yeast.

Now mix the whole thing first, before we add hot water straight away, for example when we make darker types of bread, then we like it very much that we add a spiced bread or quinoa. You can actually mix in what you want. You will definitely find out what tastes good after the first few attempts . Everything is now premixed, now add 1 1/2 cups of hot water to the flour.

It's getting mixed up now. The hot water is there to shorten the yeast's walking time. We are now mixing this into an even dough. We don't need a food processor or other equipment, we just need 1 bowl, 1 spoon and the ingredients I just mentioned. Unfortunately, this is the wrong spoon for stirring, it is too soft, but as I said, we stir the dough until it gets about this consistency. The nice thing about the dough is that it only has to rise for 3 hours – that's enough for the dough. Of course, you can also let her go longer or let her go overnight. Put it in a nice, warm place, but 3 hours are enough … to get a nice, delicious bread. I cover the whole thing now. I prepared another dough three hours ago . We can start the next phase right here. This is what the dough looks like when it's gone. We'll take it out of the bowl and sprinkle a little flour. With a spatula I turn the bread a few more times, distribute the surrounding flour with the dough …

And shape it slightly. The whole thing is now on baking paper. It might be very interesting to know that if you use a slightly better baking paper, the dough won't stick as well. You already have this when the dough is a bit wetter that it sticks to the baking paper after baking. That's why I took a little better baking paper. Now let's take a pot. The pot is very important, we need it for baking.

The oven is preheated to 200 degrees. We use a roaster because it simply stores the temperature better and the bread becomes much juicier and much tastier. But a stainless steel pot is also possible. Please make sure that there are no plastic handles on the pots! We preheat the oven to 200 degrees, the bread goes into the pan with the baking paper, fold the paper a little neatly to the side. So far everything is now prepared, the oven is almost at temperature and we let the dough rest a little. I make a small cut into the surface so that the dough tears open nicely in the middle.

Then we wait a little and put the lid on it. Then we'll bake that together right away. The oven is now preheated and the pot with the dough is placed in the oven together with the lid for 30 minutes at 200 degrees top and bottom heat. The baking time itself can be a little longer if the dough has become too runny or other types of flour have been used. But after 30 minutes you can take the pot out for the first time to see what it looks like. And then possibly adjust the baking time again . But as I said, for the first it comes in the oven for 30 minutes at 200 degrees top and bottom heat, including the lid. 30 minutes of baking time are up, then we'll get the whole thing out. Caution please, very hot, please do not burn! I take the lid down, you can see that it looks very, very good, really delicious.

But you see, something has to happen there. The 2nd phase of baking, you now have to get the dough out of the paper and as I said, be careful! And put the dough back into the pot without parchment paper and then bake for another 30 minutes, but this time without the lid, that's very important. We have now baked in the oven for the second half hour without a lid, at 200 degrees, I'll get the bread out for a moment and do a knock test to see whether it's done or not. Let's do that now. This is what it should sound like when it's done. It has to sound hollow. I put the pot on its side. I usually use a wooden board and a couple of wooden sticks to let it cool down, as I always worry that the bread will start to sweat if it comes into direct contact with the surface. So I find it very, very good. Very well done, beautiful color you can see it that way. Looks great. It will taste exactly the same . We'll let that cool down a bit now and then we'll cut it together.

So, the bread has cooled down a bit, now let's cut it together. I'm curious what the bread looks like inside. So let's cut that first. Mega, take a look at that, see how juicy it even steams a little. A really, really really great bread. It really works, it works with every type of flour you can imagine. With wholemeal flour, spelled flour and rye flour. So what you can imagine. Whether you want dark or light types of bread, it works with any flour. Stick to the mixing ratio, as I said, very important, 3 cups of flour to 1 1/2 cups of water … and then it works too. Give it a try, I hope you enjoy it, it smells great, I'll hold it in the camera again, it crunches, just great. A really great bread Yes, as I said, it tastes great and it is made quickly. You can find a detailed picture by picture instruction on alles-Selbstgenaeht.blogspot, there you will find all the ingredients you need if you also want dark flour or light flour, as I said, all the ingredients can be found on this page, or below in the info box.

Please comment on your experiences and results, I would be very happy to receive a subscription. please write me how your results were and write to me in the comments if you liked this. Whether your results have been just as good or not, whether your failures would also interest me , and yes, have fun baking yourself. Enjoy the meal!!! See you soon!!!.

2 killed in Gardena shooting

STABBINGS ARE CONNECTED AND THERE'S NO INFORMATION ABOUT SUSPECTS OR A MOTIVE AND DEVELOPING NEWS IN GARDENA AS WELL WHERE POLICE ARE INVESTIGATING A DEADLY DOUBLE SHOOTING. >> OFFICERS WERE CALLED TO SOUTH NORMANDIE AFTERNOONS ABOUT 7 O'CLOCK LAST NIGHT REPORTS OF GUNFIRE IN THE NEIGHBORHOOD AND THEY FOUND 2 PEOPLE THERE WITH GUNSHOT WOUNDS. THE UNIDENTIFIED VICTIMS THEY WERE RUSHED TO GET TO A LOCAL HOSPITAL SADLY, BOTH OF THEM DIED. THE CIRCUMSTANCES SURROUNDING THE B RESHLEOOASTIEDNG.

As found on YouTube

How to Lose $5.5 Billion in 2 years

Announcer A portion of this video is sponsored by Discovery. It’s September of 2020. Donald Trump is still the 45th President and tweeting a lot. We are six months into a global pandemic. A lot of people are still struggling, But not everyone. In September of 2020 Lordstown Motors, an electric truck startup company based out of Ohio, had a peak market value of 6 billion. As of March 2022 Lordstown Motor’s. Market value is now worth 412 million. So how in the hell, do you lose 5 5 billion? In this quick of a time span And who exactly is behind Lordstown And what does GM have to do with them Today on Wheelhouse, let’s talk about the ill, fated, Lordstown Motors, EV startup and how it all came crashing down in just 700 days, Announcer A huge thanks to Discovery for sponsoring a portion of today,’s, video Check out Million Dollar Wheels exclusively on Discovery. Wheels Wheels, Wheels, Wheels. They make the car world go round. It’s that simple, But in the high stakes world of high end car deals Wheels Wheels Wheels Can get a little complicated upbeat, hip, hop music, Announcer From Discovery and executive producer. Jamie Foxx, Oh Really, Announcer Million Dollar Wheels, gives you the exclusive behind the scenes. Look into the lives of highly competitive luxury car dealers who specialize in making their clients’wildest dreams come true. You wan na talk about pressure. If you can’t deliver, you’re done Nice Clients like Travis Barker. You might have heard of him Host Tom Holland, He’s, Spiderman And Kim Kardashian And more. You’ll follow high end car dealers like R D Whittington as he works his magic on cars, like Ferraris Rolls Royces Bugattis and more. I sell more Bugattis than Bugatti What Host Stream all episodes of Million Dollar Wheels now only on Discovery. Oh Downloading and subscribing to Discovery is so fricking easy, plus They have a seven day free trial Ooh. So what are you waiting for Check out Million Dollar Wheels And who knows maybe one day me and the guys will be on it: Announcer, Thanks to Discovery for sponsoring that portion of this video Let’s start from the top. Our first act of this story starts in a little town called Lordstown. Ohio Located in Mahoning Valley, Lordstown, sits just an hour away from Cleveland and Pittsburgh. With a current population of about 3 200 people, Despite its small size, the Lordstown assembly plant was operated by General Motors from 1966 to 2019. The Lordstown assembly plant manufactured many GM cars over the years, But one of the more recent popular models to come out of this factory was the Chevy Cruze GM made the Chevy Cruze in Lordstown for about eight years from 2011 to 2019 Chevy Cruze, not to be Confused with Penelope Cruz, first made it to the: U S market in 2010, to replace the discontinued Cobalt. The Cruze is marketed as a solid compact, four door passenger sedan And for five years straight, the Cruze sold 200 000 plus units per year. This was great, but like most good things, the reign of the Cruze had to come to an end and the money it was making for GM plummeted. Gm discontinued, the Cruze in 2019, claiming they wanted to focus exclusively on the Malibu and spend more time building electric vehicles, such as the Bolt EV. This end of an era did not pan out well for the Lordstown complex, as this meant GM had to close the plant. This was not only gon na, be damaging for the employees of the factory, but the economy for the surrounding area, But not to worry, because Lordstown Ohio had a savior on the horizon and his name was Steve. Stephen P Burns AKA, Steve Burns was CEO of Workhorse and eventually Lordstown Motors, But more on him. A little later, Workhorse formally known as AMP Electric Vehicles needed a place to manufacture the W 15 EV pickup truck In 2017. The W 15 was teased as a concept. It was a range extended electric pickup truck The Workhorse, W 15 was set to sell for 52 000 and have a 60 kilowatt hour battery pack, promising a range of 320 miles In 2018, Steve Burns founded Lordstown Motors And in early 2020 Workhorse confirmed they had transferred The W 15 in a licensing agreement, The W 15, was now the Lordstown Motors Endurance. Meanwhile, with the discontinuation of the Chevy Cruze at the Lordstown assembly, plant, GM needs to keep this factory open to save, face and essentially make themselves look good. So the GM plant in Lordstown Ohio becomes the Lordstown Motors plant in 2019. In this transaction, GM gives Lordstown Motors 75 million total and then received 7 5 million shares in the startup. It stated that as part of the initial public offering process GM contributed 25 million. In cash and 50 million in kind, This 50 million figure was attributed to the handover of the plant, its equipment and GM 39. S help with operational costs. 75 million to the typical human is a lot of money and 7 5 million shares in the stock of a company sounds like a lot to the average Joe, But this was technically less than 5 of company ownership. This help GM extended to Lordstown Motors was hardly any skin off their own back and GM received great press for investing in a startup rather than just letting the plant die. Plus this avoidance of a shutdown was keeping the economy in Mahoning Valley going All in all. This was a great transaction for Lordstown Motors because they basically got this plant for free. Let’s quickly jump forward to late 2021 GM turned around and sold all their shares in Lordstown Motors when the stock took its final fatal plummet. Gm did this quietly, despite the small loss they took from selling all their shares. Jim Cain, the executive director of finance sales and corporate development communications at GM stated quote. We invested in Lordstown Motors to help them complete the purchase of our former assembly plant and return it to vehicle production. We sold our small stake in the company in the fourth quarter of 2021 And then basically nothing else was mentioned to the media, A complete mic drop moment. So back to the question of why. Why did GM do this And why did Lordstown Motors stock plummet? Well, remember: Steve Burns old, Stevie, Stevie CEO, Let’s look into this guy Steve Burns. Not the actor was the original, CEO and founder of Lordstown Motors Before he landed at Lordstown. He had a rather lengthy history of founding and co founding startup tech companies and marketing companies and then turning them around and selling them The first company of this kind he founded was called Over the Link ADLINK and he sold it to Gamut Co in 1994. He later founded PocketScript and sold it to Zix Corp in 2002 And then in 2007 he co founded Amp Electric Vehicles. Amp was a developmental stage, vehicle electrification company, meaning they made cars electric that weren’t previously electric. They first experimented with adding battery electric power to two seat roadsters Over the next eight years. Amp would go on to produce the 100 electric Amp Sky, which took the popular Saturn Sky and turned it into an all electric model. Amp, electric vehicles had a promising run, but in the March of 2015, Amp changed its name to Workhorse Group. Steve Burns then became CEO of Workhorse. It was a company specializing in making electric delivery trucks. It was during this time at Workhorse that the previously mentioned W 15 was created as a prototype for Burns’vision of an all electric pickup In 2019. Steve Burns stepped down as CEO at Workhorse and into the CEO position at Lordstown Motors, as the W 15 model from Workhorse quickly became the Endurance GM hands over the 785 acre 6 2 million square foot Lordstown assembly plant, where Lordstown Motors plans to build the Lordstown Endurance, The Endurance was believed to be the world’s first, full size, all electric pickup truck designed to serve the commercial fleet market, And this would transform the Mahoning Valley into the epicenter of electric vehicle manufacturing. According to the vision of good old Steve, We’ll dive into the details of the Endurance a little later. First, we need to talk about SPAC mergers. Okay, Steve has his new company and his new manufacturing plant And about a year in Lordstown Motors, merges with an SPAC in 2020. Spac stands for special purpose acquisition company And they are defined as a company whose main purpose is to raise money from other investors with the intention merging with an existing company or startup. They are a lot of times referred to as blank check companies. Okay, The public SPAC deal was huge and overnight, Lordstown Motors became publicly traded stock, which meant money. Lordstown Motors value soared to 4 billion. They saw even more growth in their stock when Steve announced that they secured over 100 00 pre orders for the Endurance in early 2021. This was a huge deal for a new startup 100 000 pre orders. Imagine that That’s incredible In early 2020 Lordstown Motors, released a series of YouTube videos with the intent to create traction around the new Endurance EV prototype and give a behind the scenes. Look into the new and improved Lordstown assembly plan under the eyes of the startup. All these videos were narrated by none other than Steve Burns. In the main, video that was released, Steve, says quote, The mission of Lordstown Motors is to empower or the working spirit Everything we do is with the worker in mind, Both our worker that’s making the truck and the worker that’s gon na drive That truck The video then teased that the truck would arrive in 2020 with speculation of running prototypes in April and production to follow in November of that year I mean a lot of us had high aspirations for the year of 2020 in February, but damn dude, Regardless Of what we all know now what was to happen in 2020? This was an extremely ambitious timeline. Nonetheless, Considering that the acquisition of the factory was in late 2019, they needed to retool the entire 6 2 million square foot facility. That’s a lot of retooling. Also Lordstown Motors was not only promising to have the first all electric truck for the commercial fleet market. They were attempting to bring to market the first passenger vehicle within in wheel hub motors, which was an untested technology in pickup trucks. For those that don’t know in wheel, hub motors put a motor on each wheel, Its overall goal is to have less wasted motion, as all the energy goes directly into the wheels It’s. Pretty complicated, Lordstown Motors did not deliver the timeline promises that it made in 2020, but they remained optimistic. On January 11th, 2021 they put out a press release to the public. Saying Lordstown Motors surpasses 100 000 pre orders for the Lordstown Endurance Around the same time, Steve Burns was on record to many media outlets touting this fact, as well as all the progress that was being made on the Endurance. Things were looking up As all this positive news was coming out about Lordstown and the Endurance we didn’t know about a little incident that happened in January of 2021, one night in Michigan A working prototype for the Endurance caught on fire while being test driven By Lordstown Motors employees There are some pretty gruesome photos of the aftermath of the fire, And, I have to say those Lordstown employees are lucky have survived this accident. It was clear, the prototype was not ready for human drivers. The company stated the accident was due to human error while putting the vehicle together And now that process has been automated, which should fix the issue That’s comforting Information detailing crash and other rumors was not released to the public until March 12th. 2021. In statements from a Hindenburg research report on Lordstown Motors, This is where sh beep really goes downhill, But what the hell is the Hindenburg Report, What did it mean for Lordstown Motors? The Hindenburg Report broke the news about the Endurance prototype catching on fire. As it happens, the fire wasn’t even the worst thing going on at Lordstown – Turns out pretty much. Everything was a sham. All the juicy pre order numbers that Burns and Lordstown touted to incite investors, including General Motors, were fake. Burns eventually acknowledged the report, but left no comment. However, a few days after hearing about it, he did quote himself, quoting none other than my girl Tay Tay quote. I quoted Taylor Swift to somebody the other day, Haters gon na hate hate, hate, hate hate. You got ta shake it off. You know what Steve Corny As the investigation continued press releases continued to pour out from Lordstown Motors On May 24th of 2021 Lordstown Motors reported a first quarter: net loss of 125 million capex funds of 53 million and cash of 587 million In June Lordstown announced it Received notice of delinquency for late filing, which I assume is bad And then finally, on June 14th, Lordstown Motors reported the results of the special committee investigation of Hindenburg research report. The same day, this press release surfaced Steve Burns was finally toast and resigned as CEO of Lordstown Motors And 2021 continued Workhorse, Steve’s. Other company said they now sold most of their stake in Lordstown Motors Lordstown Motors suffered major financial hemorrhaging and was unable to produce their EV pickup truck at their own plant. It was time to phone a friend, so they called upon Taiwanese manufacturer Foxconn to step in and buy the factory On September 30th of last year, it was disclosed that Lordstown Motors entered into an automatic investment plan with Foxconn As a sign of confidence in the deal. Foxconn purchased 50 million of common stock directly from Lordstown at a price of 6 89 per share. Foxconn is one of the largest manufacturers of electronics in the world. Will they be able to help Lordstown actually get a working product out this year? I guess we’ll see This brings us to today. Gm has washed their hands of Lordstown Burns is out, and the new acting CEO of Lordstown Motors is a guy named Daniel Ninivaggi And despite the crash in burn in the company’s value, they keep on going Lordstown Motors recently tweeted from their booth at Work. Truck Week in good spirits In another press release, yes, another one, Lordstown Motors promises quote The truck launches production in commercial sales. In the third quarter of 2022, Only time will tell if they can finally deliver So yeah. To sum it up, if you lie about the number of pre orders on your product, continually make false promises to public and generally avoid telling the truth about the state of your company. You too can blow 5 5 billion in 700 days. The end Last night I had a dream. I was on this ranch. There were horses everywhere, Not just regular horses, big beautiful sturdy, buff horses. That place is called Buff Horse Ranch. Now, unfortunately, that was just a dream, But these shirts we made are 100 real and 100 cotton Available now at donmedia com upbeat hip, hop music. Thank you very much for watching Wheelhouse this week. If you like this video go ahead and hit that, Like button hit that subscribe button, if you’d, like It, really helps us out, Follow Donut on all social media. Donutmedia Follow me nolanjsykes. If you’d, like Be kind, I’ll see you next time.

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Emergency in Sri Lanka! | Economic Crisis Explained | Dhruv Rathee

Hello, friends! State of Emergency has been declared in Sri Lanka. Social media websites have been banned. And a curfew has been declared across the island. Before this, thousands of people were out on the streets protesting. There's a scarcity of fuel and food in the country. People are enraged. And Sri Lanka is going through a major economic crisis. What are the reasons behind this? Come, let's try to understand. "The situation in Sri Lanka is very bad. Along with the Emergency, they've imposed a 36-hour police curfew. In addition to the food shortages, people have to suffer through petrol and diesel scarcity too." "The enraged people in Sri Lanka, tried to attack the President's residence." "There, they were met with water cannons and tear gas." "They are the people who can actually do something, but they just leave the country. But now, it's enough!" First, let's understand the situation in Sri Lanka right now.

In February, Sri Lanka's foreign currency reserves, were at a mere $2.3 billion. Compared to January 2020, It had fallen below 70%. If a country has a low foreign currency reserve, it is difficult for it to import goods. With the present level of foreign currency reserve in Sri Lanka, it can import goods to meet one month's needs only. Apart from this, there is a debt payment of $4 million due from Sri Lanka. In India, we think of imported goods as luxury items, imported phones, imported laptops, imported cars, but friends, Sri Lanka's economy, relies on imported goods even for basic products. Sugar, cereals, pharmaceuticals. Thankfully, India and India's economy is so large, that these basic products are produced in India, and we can import it from different states, we don't have to import these from other countries.

But Sri Lanka has to import these from other countries. Because of the low foreign currency reserve, it is becoming increasingly difficult to import these. Leading to rapid inflation in the prices of these basic commodities in the country. There's high inflation. In the last month alone, Sri Lanka witnessed 25% inflation. People are facing difficulties to purchase even the basic things. Rice, sugar, milk. A Sri Lankan activist told The Indian Express, that the price of rice in Sri Lanka can reach up to 500 LKR within the week. LKR = Sri Lankan Rupees. 1 INR = 4 LKR approximately. Today, rice is at LKR 290/kg. Sugar: LKR 290/kg. Milk powder: LKR 790 for 400 grams. In some restaurants, a cup of tea now costs LKR 100. A Sri Lankan school teacher has said, they are a family of 3. Their family's monthly expenses used to be LKR 30,000 per month. But last month, their expenses were at LKR 83,000. There's a milk powder shortage too. It is becoming difficult for people to afford rice and lentils. On top of it, there's an electricity problem, a power crisis too. Because fuel is also imported from other countries.

People are getting electricity for only 4 hours a day. There are so many power cuts, the Power Minister of Sri Lanka has directed the officials to turn off the street lights to save power. The government ordered their electricity board, to get diesel from the Sri Lankan branch of Indian Oil Corporation, the Lankan Indian Oil Corporation. LIOC has given 6,000 MT of diesel to Sri Lanka, so that there is some relief in the situation. Cooking gas is supplied only once a week. And the price of a gas cylinder, went up from LKR 3,000 to LKR 4,200. It is around ₹1,200. There are long queues outside fuel stations. It has affected the newspaper and printing industries too. Newspapers have to minimise their prints. Because of the shortage in printing materials. School exams have been postponed. Due to this severe food and economic crisis, people have started fleeing the country. The first set of six refugees was found on an island near Rameshwaram.

They said that they had paid LKR 50,000 to the fisherman, to drop them off on an island in the Indian waters. These six refugees are a young couple, their 4-month old baby, another woman, with her 2 children. They were rescued by the Indian coast guard, and were fed in the coast guard camp. Later, they were handed over to the police, who then took them to a refugee camp. Then there was another group of 10 refugees. They said that they had spent LKR 300,000, so that they could flee their country and reach India safely. You can see how desperate the people are. According to the intelligence officers of Tamil Nadu, 2,000 refugees may come to India in the next few weeks. To discuss this, Tamil Nadu's Chief Minister MK Stalin, met Prime Minister Modi, asked permission to allow the State Government that the Sri Lankan Tamils that would come to Tamil Nadu as refugees, can be given humanitarian aid by the State Government. India is supporting Sri Lanka in other ways as well. On 17th March, Sri Lanka's Finance Minister signed a Credit Line of $1 billion with New Delhi.

Earlier in the year, a $500 million credit line was signed for fuel purchases. India did a currency swap of $400 million. And now, Sri Lanka is requesting another credit line of $1 billion from India. So that they can import basic items for their country, and the situation could be controlled a bit. But India is not the only country, from whom Sri Lanka has asked for help. They approached China for help too. Sri Lanka is deep in China's debt.

Sri Lanka had to make several debt repayments to China. Sri Lanka has requested China to restructure the debts. Along with it, they are discussing a $2.5 billion credit line from China. There have been discussions with IMF and the World Bank too, Sri Lanka's President will go to Washington DC next month, so that they could work out a rescue plan. To save the country. The biggest question here is that Why did this happen? What are the reasons that Sri Lanka's condition is this now? Friends, there are multiple reasons for this. In 2018, Sri Lanka was one of the world's top destinations for tourism. Hundreds of thousands of foreign tourists visited this country. Specifically speaking, 2018 was a record-breaking year for Sri Lanka. 2.3 million foreign tourists visited Sri Lanka. About 12% to 13% of Sri Lanka's economy, relied on tourism. Then in April 2019, there were multiple bombings in the country. Now known as the Easter Day Bombings. Three churches and three hotels were targeted across several cities, 269 people were killed in the bombings, 45 of them were foreign nationals. So you can imagine why this one day wrecked tourism.

8 suicide bombers were responsible for the bombings. Sri Lankan citizens, associated with a local Islamic terrorist group. Due to this, the following month, there was a large scale anti-Muslim violence in Sri Lanka. Homes, shops, cars of Muslims were attacked, and vandalised. To control this, more than 100 troops were deployed in Negombo town. Curfews were imposed, the government blocked Facebook and WhatsApp, to stop the rumours. But doing so only heightened the religious tensions. There were anti-Muslim riots in 2018 too in Kandy and Ampara. The government had to impose a State of Emergency in Sri Lanka then as well. They had blocked Facebook then too. It was found that Sinhalese Buddhist terror groups were responsible for the attacks. Later, when the Facebook Papers were leaked, it was revealed that Facebook had played a huge role in these riots.

Apps like Facebook constantly encouraged communal propaganda, their algorithm spread it far and wide, creating hatred among people and eventually, these riots broke out. If you're wondering how it was possible how social media apps instigate these riots, because it seems unbelievable. Then, friends, I'd recommend that you watch this video on social media, I'll link to it in the description, watch it after you've watched this video.

In it, I have explained it in detail, how Facebook spread hatred among people all across the world. In fact, Facebook had later apologised for these riots in Sri Lanka. All of these had a terrible effect on tourism. But, it was only the beginning. After this, in March 2020, the Covid-19 pandemic struck. Shutting down tourism all around the world. As I told you, 12%-13% of the country's economy relied on tourism. The entire sector collapsed. But even a collapse in tourism shouldn't be able to cause this much damage. There are more reasons. The Government made mistakes too. The Sri Lankan President, Gotabaya Rajapaksa, won the election in 2019 and came into power. In his presidential campaign, he had promised to revive the economic growth in the country. Another promise was to cut down the Value Added Tax, VAT, to half.

VAT used to be charged at 15% before this. The simple reason for the tax cut was that if people paid less tax, they would spend more. With the increase in consumption,
there would be economic growth. There's nothing wrong with the logic. This worked out successfully in many instances. But it needs to be executed with the right timing. With the right planning. After understanding the situation. This tax cut came into effect on 1st December 2019. 3 months later, the Covid-19 pandemic hit. The logic was that people would consume more with a reduction in tax, But with the lockdown, and people unable to go out to consume things, there was no increase in consumption.

There was no increase in consumption
and none in economic growth either. And the government had to incur a huge revenue loss. Sri Lanka's public debt kept on increasing. In 2019, the debt was 94% of GDP. By 2021, it had gone up to 119% of GDP. Their President came up with a "Masterstroke" too. In the 2019 elections, he had promised that he would convert the country's agriculture into organic. In his campaign, he spoke about how, over 10 years, he would shift agriculture to 100% organic. And then he came up with the sudden decision. Overnight, there was a nationwide ban on synthetic fertilisers and pesticides. He wanted the country to overnight become a country that practices 100% organic agriculture.

There was another reason to make this decision, to cut down imports. Synthetic fertilisers and pesticides were imported into the country. The government thought to save some money by banning imports of these. Such decisions are lauded as bold by the fans of some politicians. A sudden, major disruption, must be good. But these sudden, bold decisions, are often without much thought. True change in the country happens slowly and with planning. The thing about organic food, it is good for the environment, for our health, it is more sustainable, but when it comes to organic farming, its short-term efficiency isn't good.

It's said that in the short term, the produce may fall by 20% to 30%. Because of not using fertilisers and pesticides. This is what happened exactly. Sri Lanka was a country that was self-sufficient in rice production. Rice didn't have to be imported. But after the ban, within 6 months, the government had to spend $450 million to import rice. There was a large tea production in Sri Lanka, and the tea used to be exported to other countries. A major source of foreign currency for the government was the tea export. The ban destroyed the tea crop too. After listening to this, you shouldn't be thinking that switching to organic farming is the wrong decision. Organic farming is definitely better for your health, better for the environment, but any decision, irrespective of how good the intention behind it was, if it is made without thinking it through without planning for it, it would lead to such a catastrophic result.

Here, I'd like to use Sikkim as an example. In India, Sikkim is a 100% organic state. Sikkim transitioned into being 100% after long deliberation. They began in 2003. And in 2016, they had declared that Sikkim had become a 100% organic state. In the short term, their production capacity dropped in some areas, but in the long-term, it is seen that there isn't s significant difference in the production. In fact, this gave a boost to Sikkim's tourism too. But we can discuss this later in detail, in some other video, how it was for Sikkim to transition to organic farming. The way it became possible.

Another reason behind Sri Lanka's economic crisis is the Food Mafia. The government claims that the food mafia is hoarding the food, there's a black market for even the basic items. Rice, sugar and pulses. And then comes the final reason, Foreign Debt. This isn't a new problem. This has always been a problem for Sri Lanka historically, it's been going on for years. In 2017, Sri Lanka's total debt was $64 billion. 95% of the government revenue, went to debt repayment.

In 2020, the debt was at $51 billion, and Sri Lanka imposed an import ban on foreign currency to repay this debt. China is also blamed for this. It's said that China is using debt-trap diplomacy. China lends billions of dollars to countries so that they could fund, big infrastructure projects for highways, ports, airports to build power plants, and when the other country can't profit out of it, when they can't repay the debt, China then confiscates the project. Chinese companies take over. A major example of this is the Hambantota International Port, Sri Lanka. It was built in November 2010, at the cost of $1.3 billion. With a loan from China. But this port had to suffer huge losses. And Sri Lanka could not repay the debt. That's why the new government decided that 80% of the stake of the port would be privatised. Sold off to private companies. After the bidding, which company bought the stakes in the port? A Chinese company named China Merchants Port.

After the negotiations, in July 2017, this agreement was finally signed. 70% of the stake was sold to China Merchants Port. Additionally, this port was leased out to this company on a 99-year-lease. In exchange, Sri Lanka received $1.2 billion in foreign currency. Many critics and opposition politicians had opposed this. Asking the government to stop selling the country. Due to these reasons friends, the value of the Sri Lankan rupee is deteriorating rapidly. At the beginning of March, $1 was approximately about LKR 200. Now, the conversion rate has dropped to $1 being about LKR 300. Because the value of their currency is falling, everything that they import, are becoming more and more expensive. This, in turn, causes more inflation. The latest update on the situation is that all the ministers in the Sri Lankan government have resigned. All the 26 ministers in the government, have submitted their Letter of Resignation to the Prime Minister. But their Prime Minister, Mahinda Rajapaksa, and his brother, the President of the country, against whom people are protesting out on the streets, neither of them has resigned.

People are furious, people are coming out on the streets to defy the curfew. I hope that the credit line being given to Sri Lanka, would help Sri Lanka to make a successful recovery. and would be able to bring its economy back on track. For any country, crisis and instability is obviously bad for its citizens, but it leaves an impact on the neighbouring countries too.

If the situation in Sri Lanka continues to worsen, there will be more refugees in India. There may be several effects of this on India as well. I would like to thank KUVERA for sponsoring this video. It is a brilliant app for mutual funds. Simply set your goal, whether it is a new house or a new car, the algorithm of the app will tell you which mutual fund would be the best for you to invest your money in. There's a special feature on KUVERA. The Group Health Insurance. This is exclusively for KUVERA users, with this, in any medical emergency, you can get top-class treatment in the country for your family absolutely cashless. There is no co-payment in the Group Health Policy, no room-capping or any capping on any treatment, and it has the lowest waiting period for pre-existing illnesses. So if you're a KUVERA user, do take advantage of this. The link to it is in the description below.

If you want to know, the impact of currency exchange rate on a country's economy, I would ask you to watch this video, titled $1 = ₹1. In it, I explained what would have happened had $1 been equal to ₹1. Its impact on the Indian economy. It's very interesting. Click here to watch it. Thank you very much!.

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The Top 10 Marketing Mistakes Artists Make (Part 1: Mistakes 10 through 6)

Hi, my name is Tony van Veen, CEO of Disc Makers. 
Do you remember back in the day when David   Letterman would do his top 10 lists? Yes, I know, 
I'm an old guy. And if you're a young pup and you   don't remember David Letterman, just google 'David 
Letterman top 10 listing' and you'll find plenty   of pretty funny examples. Well, today I'm going to 
start this year off with a top 10 list of my own.   Except, unfortunately, it won't be funny because 
I will be discussing the top 10 marketing mistakes   i see independent artists make. You see, after 
talent, which you need, and a willingness to   work hard, which are essential, the ability to do 
effective marketing is probably the single biggest   driver of music success.

I've seen a ton of albums 
get released during my 30 plus years at Disc   Makers. And of the hundreds of thousands of albums 
released by independent artists over the decades,   only about one in seven is reordered. That is a 
really low success rate of about 15%. So my goal   is not just to get that success rate up 
overall, but more specifically to help you   be a more successful artist. Now, I. like to keep 
these videos short and easy to digest and one list   of 10 items would just take too long. So today in 
my countdown, I'm going to be discussing mistakes   10 through 6. And in my next video, I will tackle 
the top 5 mistakes. So without further ado,   here is the first half of my list of top 10 
marketing mistakes independent artists make. Mistake number 10: Not making a low 
or a no budget music video. Music was   always not just an audio format, but highly 
visual as well. I mean think of any famous artist   and you will probably even think about their looks 
simultaneously with or even before their sound.   And video is essential to building your 
brand as an artist.

Youtube and TikTok are   two of the world's biggest music discovery 
platforms and they're both all about video.   Nowadays, video does not need to be expensive. 
And you're an artist, you're creative, you can   pay to get a video made because it's really 
really affordable nowadays. And if you really have   no budget, well every artist knows a creative 
kid going to art school or somebody who's an   aspiring videographer who would love to 
make a cool music video even if it's just   for their own portfolio. Number nine: social 
and email spamming. We've all been there   we follow a new artist or maybe even a company on 
their socials, on their email list, and all of a   sudden we start getting inundated with messages to 
buy the product, buy the product, buy the product   over and over again.

And that, frankly, is a great 
way to get fans to unsubscribe or unfollow you.   Remember, you want your fans to engage with 
the content that you create. You want it to be   interesting to your readers. Instead of banging 
them over the head just with messages meant to   sell them something, you got to think of yourself 
as a storyteller. You tell interesting authentic   stories and illustrate them on your socials, 
in particular, with interesting or beautiful   or interesting photo and video content. Tip number 
eight, or mistake number eight: not giving fans   something special to get excited about. Nowadays 
if you want to make a living from your music,   you can't rely on streaming.

You have to sell 
something. However, in this streaming era,   fans don't have to buy anything in order to 
listen to your music. So, you have to go for   a mindset change. Fans don't have to buy your new 
album like in the old days. You have to get them   to want to buy. And you do that by making special 
content and special packages and special product.   You know, deluxe packaging, a super cool vinyl 
album, an autographed CD, a limited run pressing,   a physical only release, that you don't put on 
the streaming sites.

You want to make your music   special so that fans want to give you their money 
and feel good about it. Mistake number seven:   dropping an album out of the blue. Today, your 
music release strategy is part of your marketing   strategy. If you drop an album cold just like that 
without dropping two or maybe three singles first,   you are increasing the chances that your album 
will fail. Very simple. Every album needs to be   set up with a few digital singles to get your 
fans excited. Start six or eight weeks before   your album release with single number one.

You 
can hype the single on socials and in email.   And then three four weeks later, hit single 
number two and more promotion. It's a way to get   fans excited. Singles are so cheap, for 10 bucks 
you can be on every streaming site. And singles   offer some of the biggest promotional bang for the 
buck because they are so cheap. And if you do the   singles, then your fans will be primed and ready 
for both the digital and the physical versions of   your album when you are ready to release. Mistake 
number six: ignoring email as a marketing channel.   Yes, we live in a social media world, but every 
artist I know who has an active email list tells   me that email is their top channel for actually 
driving sales transactions of their physical   media, of their merch, and of their concert 
tickets. People still don't really go to social   media to pull out their wallet although that is 
starting to change a little bit. Artists love   to brag about their huge social followings, but I 
have a saying 'social for show, email for dough,'   and it's worth noting in this age of social media, 
email is one of very few assets that you truly   own.

That you control. And you can take that list 
with you wherever you go if you switch providers.   All right. In the interest of time, that's it for 
today's video. Next time, I will be discussing the   top five marketing mistakes artists make 
i hope you will join me then. See you..

As found on YouTube

Instagram Content Strategy 101 (How I Took My Instagram From 0 to 300,000 Followers)

– How I went from zero Instagram followers to 300,000 followers, and I'm not talking about
buying likes or followers or comments or any of
that kind of dodgy stuff, I'm talking about purely organic growth, not ads, literally organic growth. I'll admit that it hasn't
been a smooth ride. There's been a lot of downs, a few ups, but I've learned a lot of valuable lessons that made those ups really high, that got me a ton of followers. And I'll break down the things that have been the most
impactful in my growth. so that way, you don't
have as many downs as me. Based on its global advertising
audience, reach numbers, Instagram has at least 1.393
billion users around the world as of October, 2021. It's grown by 20.3% in
a matter of 12 months, which makes it roughly 235
million new users on Instagram. You may think it's a bit
too late to join the party but it's only getting started.

Every day, I see new accounts growing from zero to hundreds and
thousands of followers. Will you go to a million right away? No, that's unrealistic,
but you can get thousands. And though the competition
is increasing a lot, you can still earn lots of attention if you do the right things. When I was first starting
off at the beginning, I did this experiment. I took content from other
channels like YouTube and Facebook, and I just
posted it on Instagram. I took image-based content
and I posted it there too. I tried lots of different content types until I started finding the right things that worked the best. Now, what I did when I
reached 50,000 followers was a bit different. I started doing partnerships
with influencers. I head up other influencers
in the same niche, not a different niche, same niche, and we went live together, we reposted, and my followers would go to their pages and start following them or their profiles and their followers would go to my profile and start following me.

Here's some of the simple things I did in addition to partnerships. I also, when I started
hitting 50,000 followers, I started doing Twitter screenshots. Put a quote on Twitters, screenshot it, pop that up on Instagram as well. I also did image carousels. Think about an infographic
just broken down into five or six slides so
people can swipe and get data. And you can do that with Canva for free. Now, when I reach 200,000
followers, I started doing things a little bit differently, reels, right? Back then, I don't even
know if reels were out when I first started on Instagram, but I started doing reels
and I started doubling down on doing reels as it was starting to boom. Eventually, some of my
reels worked, some didn't, I quickly learned what topics people love and what they don't. I also doubled down on partnerships. Partnerships were working out. Kept doing more of them but
with bigger influencers. I also started being guests on other people's accounts for lives. See, originally when I
was doing partnerships, I would go live on someone else's profile and then they would go live on my profile.

That's how we cross-promote it. But once I started having
enough of a audience, I would just go live on their profile and not live on my profile
and have them on mine, right? In other words, I would
only be on their account and they wouldn't be on my account. And that brought in a lot of followers and I didn't have to go as
live as often with my audience and give them fatigue.

As found on YouTube