– Hello, everyone. I am here today to talk
about my shopping addiction and ever-changing style that must really confuse brands
that I'm shopping with if they don't have this
awesome recipe set up for their business. (gentle music) Trends come and go, and our personal style is ever-changing, which if you think about it from a brand perspective
is probably exhausting. Luckily for ActiveCampaign users who are utilizing site
tracking for their business, it became so much easier
to be able to track and actually see what their
contacts are looking at to learn more about their
customers' interests every day.
Site tracking is a great tool on its own, but paired with the Product
Interest Tagging recipe, this can be a huge tool for your business to track interactions with your customers. This automation recipe
actually tags people's interest and keeps track of all
that information for you. The Product Interest
Tagging recipe generates a tag for each contact
based on the product page that they viewed from your website. Then those tagged contacts enter the product interest targeted
follow-up automation recipe to receive a targeted message based on the tags created in this automation. So here's a lowdown of how
this automation recipe works. First, the automation is triggered when a contact visits the product page that you specify in your start trigger. Then an if-else action checks to see if that contact
has visited the page or pages six or more times. If they have, a very
interested tag will be added to the contact's record. If the contact has not visited the page or pages six or more times, an if-else action checks to see if the contact has visited the tracked page two or more times. If the contact has visited
the page two or more times, the interested tag is added.
And if the contact has not visited the page two or more times, they exit the automation. This tagging sequence will
give you a clear picture of what your contacts are interested in, so you can engage them with the content that they actually wanna see and engage with from your brand. And that, my friends, is called a win-win. Happy automating..